Join Transform 2021 for the most important themes in enterprise AI & Data. Learn more.
Google’s annual October hardware event was odd for several reasons this year, presumably because so much news leaked out early and the company clearly reshuffled the whole presentation. The devices that were announced came out all at once, and other news was left for after the keynote. But there was also plenty that wasn’t announced, including refreshed Pixel Buds, Google Wi-Fi, Google Clips, and so on. For me, the biggest hole was Daydream.
Daydream is Google’s virtual reality platform built into Android. And like the word “Android”, it wasn’t mentioned at this year’s event. (Even the fact that the Pixel 3 and Pixel 3 XL are Daydream-ready wasn’t confirmed until after the keynote.)
This makes 2018 a very quiet year for Daydream. A quick overview:
- 2016 — Google announced the Daydream platform at its I/O developer conference in May, and unveiled the Daydream View VR headset at its hardware event in October.
- 2017 — Google announced standalone Daydream VR hardware from partners HTC and Lenovo at its I/O developer conference in May, and unveiled the Daydream View 2 at its hardware event in October.
- 2018 — Nothing Daydream at I/O in May, and no Daydream View 3 at the hardware event in October.
Does Google have to announce major Daydream news at its two biggest annual events? That depends — how important is Daydream to Google? This year did see Google make some Daydream updates, including new incoming features, multiple controller support, and the debut of Chrome for Daydream.
Google had nothing else this year (though it was clearly trying), which sends the wrong message to both users and developers. Mind you, the lack of Daydream at Google’s hardware event comes just a few weeks after Facebook unveiled the $399 Oculus Quest and offered updates to the $199 Oculus Go, including support for Google’s YouTube VR app.
Google doesn’t need an immediate answer to the standalone Oculus Go and Oculus Quest. The Quest isn’t shipping until next year. But it does need an answer, ideally sooner rather than later. The window is starting to close, and it’s becoming increasingly clear that phone-powered VR headsets like the Daydream View have no future.
This is Google that we’re talking about, after all. Every quarter the company must kill a beloved product or service or it can’t call itself Google anymore.
And that’s what I fear will happen here: Google’s Daydream will become another forgotten dream.
ProBeat is a column in which Emil rants about whatever crosses him that week.
GamesBeatGamesBeat's creed when covering the game industry is "where passion meets business." What does this mean? We want to tell you how the news matters to you -- not just as a decision-maker at a game studio, but also as a fan of games. Whether you read our articles, listen to our podcasts, or watch our videos, GamesBeat will help you learn about the industry and enjoy engaging with it. How will you do that? Membership includes access to:
- Newsletters, such as DeanBeat
- The wonderful, educational, and fun speakers at our events
- Networking opportunities
- Special members-only interviews, chats, and "open office" events with GamesBeat staff
- Chatting with community members, GamesBeat staff, and other guests in our Discord
- And maybe even a fun prize or two
- Introductions to like-minded parties