Players of King’s Candy Crush series of mobile puzzle games spent an average of $4.2 million a day in 2018, according to market analyst Sensor Tower. That is a growth of 6.5 percent over 2017. The franchise’s total revenues for 2018 reached $1.5 billion.
The series began with 2012’s Candy Crush Saga. That free-to-play game remains the franchise’s most popular, accounting for 63 percent (about $945 million) of player spending. Candy Crush Saga made more money in 2018 than it did in 2017, up 10 percent. 2014’s Candy Crush Soda Saga made $443 million in 2018, while 2015’s Candy Crush Jelly Saga made $90 million.
The series’ newest installment, Candy Crush Friends Saga, launched in October. It made $3 million for the year. It received 30 million installs in 2018, putting it only behind Candy Crush Saga (which still managed a massive 140 million downloads).
For comparison, all of King competitor Supercell’s games made $1.4 billion in 2018. So King beats it with just the Candy Crush franchise. Niantic’s Pokémon Go made almost $800 million alone in 2018, and Epic Games’ Fortnite was another top performer for the year. It made $455 million just on iOS . Epic Games does to publish Fortnite on Google Play as a way to avoid giving shares of the app’s profits to Google, so we do not know its numbers on that platform.
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The Candy Crush franchise acquired 230 million new mobile players throughout 2018. This was a 17 percent increase from 2017 and the highest number for the series since 2016.
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