All the sessions from Transform 2021 are available on-demand now. Watch now.
Topgolf has built 52 venues where more than 17 million people a year use their driving ranges and other high-end entertainment. And in December, the company announced that it will create esports lounges at six of its outposts in partnership with TV brand TCL. It’s a big bet that such venues will be the next growth opportunity in the larger esports economy.
The deal with Super League Gaming is part of a similar opportunity. The program kicks off in February in Las Vegas with the Super League Gaming event series, Super League Clash Nights, based on Clash Royale, the popular mobile game from mobile game publisher Supercell.
Experiences in both the TCL esports lounges and other locations will feature in-venue “shoutcasters” and real-time gameplay broadcasts on premium TCL televisions, with simultaneous live streams and supporting video content running on SuperLeagueTV on Twitch, YouTube and other digital platforms.
Three top investment pros open up about what it takes to get your video game funded.
Players will be able to compete in a variety of competitive formats using Super League Gaming’s tournament operations and visualization technology platform.
“Super League Gaming understands how to deliver great in-person experiences for mainstream competitive video gamers, a rapidly increasing segment of our customer base,” said YuChiang Cheng, the president of Topgolf Media, in a statement. “We love their inclusive vision and how they have established dedicated local communities in major markets with Topgolf venues. Together, we are creating a unique space for gamers to have a world-class, competitive and fun experience.”
With Super League as both a live event and technology partner, Topgolf venues will host mobile and console based esports programs, ranging from single-location events to location-vs-location competitions and eventually to local, regional and national amateur leagues. The companies will work together to integrate brand partners into the experiences and also welcome third-party tournament organizers to run their own esports events at Topgolf using the Super League platform.
“Topgolf has established one of the most impressive experiential brands in the world and recognizes that esports can be a significant additional growth engine for their business,” said Matt Edelman, chief commercial officer of Super League Gaming, in a statement. “We are honored to be their primary esports content partner and excited to collaborate with the Topgolf team to bring Super League events and our platform into their remarkable, expanding footprint.”
GamesBeatGamesBeat's creed when covering the game industry is "where passion meets business." What does this mean? We want to tell you how the news matters to you -- not just as a decision-maker at a game studio, but also as a fan of games. Whether you read our articles, listen to our podcasts, or watch our videos, GamesBeat will help you learn about the industry and enjoy engaging with it. How will you do that? Membership includes access to:
- Newsletters, such as DeanBeat
- The wonderful, educational, and fun speakers at our events
- Networking opportunities
- Special members-only interviews, chats, and "open office" events with GamesBeat staff
- Chatting with community members, GamesBeat staff, and other guests in our Discord
- And maybe even a fun prize or two
- Introductions to like-minded parties