Hyperice has teamed up with the San Francisco Shock Overwatch League team to help cyberathletes with health and wellness initiatives. The deal shows how Hyperice’s business of catering to traditional athletes can transfer to esports players as well.

Esports athletes are known to play for more than 60 hours a week, resulting in muscle soreness and strains throughout the body (this comes from sitting for long stretches, tension from matches, bad ergonomics, and repetitive stress movements). These physical demands have led to injuries and ailments, often leaving esports folk to consider retirement as early as age 22.

In an effort to enhance playing conditions, and to improve performance and career longevity for their athletes, the San Francisco Shock wants to do what it can to avoid those problems.

“Our athletes are the lifeblood of this organization and we are relentless in our efforts to maintain and improve the health, wellness and career longevity for each and every athlete,” said Brett Lautenbach, president of San Francisco Shock owner NRG Esports in a statement. “Hyperice has a well-known leadership position in traditional sports recovery and we are excited to bring the technology and  know-how into the world of esports, starting first with the San Francisco Shock.”

The Irvine, California-based Hyperice’s athlete performance program for esports aims to improve athlete performance and general recovery through vibration therapy to help relieve pain, increase mobility, and speed up the post-game recovery process.

Hyperice recently announced its partnership with popular athlete and gamer JuJu Smith-Schuster, which was designed to educate the esports community about the benefits of recovery technology.

“As the esports landscape becomes more and more competitive, so will the need for products that can help improve performance, health and career longevity,” said Jim Huether, CEO of Hyperice, in a statement. “The teams and organizations that put an emphasis on athlete health will most likely be the ones performing at the highest levels, for longer periods of time. The NRG leadership team is deeply connected to traditional sports, and because of this, they have seen the tremendous impact health technology can have on performance. We are excited to partner with the San Francisco Shock, and help to create a meaningful, competitive advantage.”

The announcement comes in advance of the start of the San Francisco Shock’s Overwatch League season, which commences on February 15. Hyperice has 20 employees and 30 partners in 50 countries.

Hyperice devices are used by every team in the NFL, NBA, and MLB. The company was founded in 2010, and its first produce debuted in 2012. Its investors include 10 pro athletes, including Blake Griffin, Lindsey Vonn, and Patrick Peterson.