While everyone can’t stop talking about Apex Legends and Fortnite, Minecraft continues to be one of the most played games in the world. Microsoft revealed today that the block-building phenomenon still has more than 91 million monthly active players. For comparison, Epic Games said Fortnite has 78 million monthly active players back in September.
Minecraft has ascended into a gaming institution like Pokémon. And now, Microsoft is adding Minecraft to Xbox Game Pass. For $10 per month, you can get Halo: The Master Chief Collection, Crackdown 3, and — beginning April 4 — Minecraft.
“Since its launch in 2009, the Minecraft community has remained one of the most active and passionate in gaming, attracting over 91 million players [each month] of all ages from virtually every country in the world,” Xbox Game Pass marketing boss Parimal Deshpande said. “Those joining through Xbox Game Pass will enter a vibrant, global community that plays across 20 unique platforms like Windows 10, Nintendo Switch, Xbox One, and mobile.”
More people for Minecraft Marketplace
Minecraft is not free-to-play, but it still seems ubiquitous. But by adding Minecraft to Game Pass, Microsoft could amplify that effect. And it is simultaneously boosting Games while exposing more people to Minecraft’s in-game store.
“Xbox Game Pass players will also gain access to an ever-expanding array of content for purchase via the in-game Minecraft Marketplace,” said Deshpande. “[The Marketplace] contains over 1,000 pieces of content from 60 distinct creators.”
The Minecraft Marketplace is a major focus for Micorosft. It treats it more as an ongoing service. That’s why it’s available everywhere and supports cross-play. And enabling community creators to build and sell content is a part of that. This ensures the game continues to make revenue and players have an abundance of fresh content beyond The Minecraft Team’s frequent updates.
And now Game Pass players can hop into Minecraft without spending any extra money, and they may end up spending cash in the Marketplace instead.
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