Elevate your enterprise data technology and strategy at Transform 2021.
South Korean developer Neowiz announced that its original IP Brown Dust surpassed 2 million downloads since debuting on iOS and Android in March. It’s a free-to-play tactical role-playing game in which you assemble a team of mercenaries to fight against monsters in turn-based battles.
Like a lot of other mobile RPGs (such as Fire Emblem: Heroes and Dragalia Lost), Brown Dust uses a gachapon-style summoning mechanic for the mercenaries — you’ll never know which hero you get. To celebrate the download milestone, Brown Dust is giving away a bevy of in-game items, including summon tickets for new mercenaries.
Games like this usually give a few summons for free (as a daily log-in reward or for seasonal events), and you can pay for additional tickets with real money. Brown Dust has more than 300 characters in the game — each with their own anime portraits, abilities, and star ratings — so it definitely encourages people to collect as many of them as they can.
With 2 million downloads, Neowiz is most likely making a healthy profit off Brown Dust, even if only a small portion of the player base spends money (its microtransaction packages range from $3 to $90). Its biggest markets are U.S., Canada, and France.
GamesBeatGamesBeat's creed when covering the game industry is "where passion meets business." What does this mean? We want to tell you how the news matters to you -- not just as a decision-maker at a game studio, but also as a fan of games. Whether you read our articles, listen to our podcasts, or watch our videos, GamesBeat will help you learn about the industry and enjoy engaging with it. How will you do that? Membership includes access to:
- Newsletters, such as DeanBeat
- The wonderful, educational, and fun speakers at our events
- Networking opportunities
- Special members-only interviews, chats, and "open office" events with GamesBeat staff
- Chatting with community members, GamesBeat staff, and other guests in our Discord
- And maybe even a fun prize or two
- Introductions to like-minded parties