A new GamesBeat event is around the corner! Learn more about what comes next.
The mobile version of PC and console hit PlayerUnknown’s Battlegrounds continues to break records. According to mobile data and analytics company App Annie, the free-to-play PUBG Mobile now has over 100 million monthly active users (MAUs).
That’s not bad for the multiplayer battle royale shooter, which launched on iOS and Android just a little over a year ago. It has since brought in more than $100 million for publisher Tencent (an investor and partner to PUBG developer Bluehole). To celebrate the new milestone, Tencent announced that the Royale Pass Season 7 is now live alongside PUBG Mobile’s 0.12.5 update.
In addition to various gameplay adjustments, the new update adds the Skorpion machine pistol, rare avatar skins, and a server dedicated to players in the Middle East. The Royale Pass is PUBG Mobile’s version of a battle pass, a type of progression system where players can earn cosmetic items just through playing the game. Players can also purchase a premium version (the Elite pass) to unlock even more rewards.
Tencent releases a new Royale Pass for every season of content, which lasts around a month. These passes keep players coming back to free games like PUBG Mobile (Fortnite uses a similar system) and lead to a huge increase in player spending. Promotional events, like a recent Resident Evil 2 tie-in with Capcom, also bring in more players.
Three top investment pros open up about what it takes to get your video game funded.
Interestingly, the 100 million MAUs excludes players in China — but that’s not too surprising. Tencent struggled to get approval for PUBG Mobile from the Chinese government for over a year, which is notorious for its strict media guidelines. The company couldn’t monetize the game without getting that greenlight.
Eventually, Tencent just gave up and replaced PUBG Mobile with a new yet similar-looking battle royale shooter — Game for Peace.
GamesBeatGamesBeat's creed when covering the game industry is "where passion meets business." What does this mean? We want to tell you how the news matters to you -- not just as a decision-maker at a game studio, but also as a fan of games. Whether you read our articles, listen to our podcasts, or watch our videos, GamesBeat will help you learn about the industry and enjoy engaging with it. How will you do that? Membership includes access to:
- Newsletters, such as DeanBeat
- The wonderful, educational, and fun speakers at our events
- Networking opportunities
- Special members-only interviews, chats, and "open office" events with GamesBeat staff
- Chatting with community members, GamesBeat staff, and other guests in our Discord
- And maybe even a fun prize or two
- Introductions to like-minded parties