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The esports market will reach 443.1 million people this year, according to the Global Esports Market Report from research firm Newzoo. But 71% of those fans only watch one game.
Newzoo also identifies a large chunk of the esports audience that watch competition for games that they don’t even play. For example, 26% of those that follow League of Legends esports do not play it.
“The lean-back consumption of esports content, coupled with fans’ attachment to teams and players, helps gravitate consumers toward franchises—even after they stop playing (temporarily or permanently),” Newzoo noted in a release sent to GamesBeat.
Overwatch has the most active audience. About 54% of the people who watch Overwatch esports games have played Blizzard’s shooter at some point in the last three months.
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In the chart above, you can see how isolated the audiences for three of the biggest esports have become. Only 6% of those polled say they follow Overwatch, League of Legends, and Counter-Strike: Global Offensive.
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