All the sessions from Transform 2021 are available on-demand now. Watch now.
Niko Partners went over the data in a new report, which also reveals that the group is starting coverage for the country, adding it to its repertoire along with China, Southeast Asia, Japan, South Korea, and Chinese Taipei.
Over 400 million people in India have smartphones, making it second only to China. India has the world’s second highest population at over 1.3 billion. However, the country has never had a big industry for console or PC gaming. Smartphones, however, are bringing gaming to the masses in India, and battle royales like PUBG Mobile are leading the way.
PUBG Mobile was the most popular mobile game in India in September 2019 in terms of downloads and revenue. The title launched in India back in March 2018.
Three top investment pros open up about what it takes to get your video game funded.
India’s next most popular mobile game is also a battle royale, Garena Free Fire. Garena has gained popularity because it is able to run on lower-end smartphones. Its success has even resulted in Tencent releasing PUBG Mobile Lite, a version of that game designed for lower-end smartphones. PUBG Mobile Lite came out in July, but it already accounts for 35% of PUBG Mobile’s downloads in India.
But not everyone in the country is thrilled about the popularity of battle royale games like PUBG Mobile in India.
“In fact, the game became too popular for Indian authorities who said the game was responsible for violence and poor grades among young people,” Niko Partners notes. “Authorities in some cities even went as far as to ban the game, although we note that the game was never taken down from app stores and the ban was only enforced if the police saw people playing the game in public.”
GamesBeatGamesBeat's creed when covering the game industry is "where passion meets business." What does this mean? We want to tell you how the news matters to you -- not just as a decision-maker at a game studio, but also as a fan of games. Whether you read our articles, listen to our podcasts, or watch our videos, GamesBeat will help you learn about the industry and enjoy engaging with it. How will you do that? Membership includes access to:
- Newsletters, such as DeanBeat
- The wonderful, educational, and fun speakers at our events
- Networking opportunities
- Special members-only interviews, chats, and "open office" events with GamesBeat staff
- Chatting with community members, GamesBeat staff, and other guests in our Discord
- And maybe even a fun prize or two
- Introductions to like-minded parties