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This includes six games from Nintendo, starting with Super Mario Run in 2016. The latest, Mario Kart Tour, released in September. 2017’s Fire Emblem: Heroes is by far the most successful. It accounts for 61% of that $1 billion. You can see its dominance in the chart below.
Bizarrely, the three games with Nintendo’s main mascot’s name in them are performing the worst: Mario Kart Tour, Super Mario Run, and Dr. Mario World. The puzzle game Dr. Mario World is having an especially rough time, making up less than 1% of the $1 billion.
Super Mario Run is the only premium game on the list. It actually has more downloads than any of Nintendo’s other mobile offerings, but its monetization strategy hurt its money-making potential (in-app transactions in free-to-play games dominated mobile) despite starring the most recognizable character in all of gaming. Dragalia Lost, meanwhile, is Nintendo’s only original IP for mobile, and the free-to-play RPG has managed to do well by earning $123 million.
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Nintendo’s mobile games have been most popular in Japan, with the country accounting for 54% of revenues. The U.S. comes next at 29%. Super Mario Run and Mario Kart Tour make most of their money in the U.S., but the other four bring in most of their revenues in Japan.
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