The dominoes tipped over for the Game Developers Conference in the past week, as fears of the coronavirus (COVID-19) prompted more big game companies to drop out of the conference.
[Updated: 4:55 p.m. 2/28/20 — GDC has confirmed it will be postponed until the summer].
The GDC is an institution that draws 29,000 developers to San Francisco each March, and it’s a bellwether for the game industry when it comes to innovation, issues, and big launches. But the GDC got pummeled after a new case of the coronavirus was discovered in Northern California on Wednesday, the Centers for Disease Control warned of out-of-control spreading, and San Francisco’s mayor made an emergency declaration about the outbreak. The U.S. State Department has issued travel advisories. Other events, from Mobile World Congress in Barcelona to Facebook’s F8 developer conference scheduled for May, have also been canceled. The GDC going down would be just a blip in this larger state of affairs around the globe. Heck, it’s possible the Tokyo Olympics will be canceled.
We’ve made the tough decision to cancel our on-the-ground activity at GDC 2020, due to current conditions with COVID-19. The health and safety of our employees, partners and friends is our top priority. More info to come on what we’ll be sharing online. https://t.co/xkujzb4v5c
— Unity (@unity3d) February 27, 2020
Like many of my colleagues and professionals in the game industry, I’m struggling with this hysteria. It’s a bit like the aging video game Plague Inc. (which disappeared from iOS in China this week), where you see a fictionalized view of a pandemic. The GDC said this morning the show will take place as expected in March, and it is “watching closely for new developments around” the coronavirus. A cancellation feels inevitable, but I would be sad if that happened.
Fear of a ghost town
The fear is running deep, spooking the stock markets and broader society far beyond GDC and far beyond many other panics that I have witnessed.
Each time one of the big game companies decided to skip GDC, they cited the health and safety of their employees. I see on social media that a number of other attendees are bailing out. I see a lot of dark humor about this.
GDC is looking great this year. pic.twitter.com/77ERQAZMf1
— Martin van der Wolf (@Martin_Wolf) February 27, 2020
I’ve joked that this is how the zombie apocalypse begins, and it reminds me of the dark days of E3, back in 2007 and 2008, when the show went down from 50,000 attendees to 5,000 or so. It was a ghost town.
A poll by game developer site Gamesmith on Thursday of more than 1,000 game developers showed that 35% polled are still going, 14% are undecided, and 34% are definitely not going due to the coronavirus. Another 14% said they weren’t going for other reasons.
As someone who runs a conference (GamesBeat Summit), I can sympathize with the GDC. A lot of paranoia is out there. But it’s also heartbreaking to see, as it is one of my favorite conferences of the year. And it feels like an overreaction. But I recognize that far brighter people than me can make pronouncements about how safe it is to attend. Many who want to go are saying, “Don’t panic.”
Their common refrain is that more people have died from the flu every year than the coronavirus has killed so far.
Irresponsible to attend?
In fact, you could argue attending would be irresponsible. What if you pick up the coronavirus and pass it on to weaker people who may die because of it? What if you pick up the germs and bring them home to your family? Those are strong arguments that trump our own selfish need for getting business or networking meetings done.
Let’s not forget what’s at stake, and how fast this crisis has developed day by day. A month ago, the virus had killed 106 people and infected 4,515 people. As of today, it has killed more than 2,800 people and infected more than 82,000. It’s nowhere near the 646,000 the flu kills in a year. But doesn’t the growth rate of the virus, now present in 48 countries, strike fear in the heart of everybody?
Some of this fear is turning into anger. We’ve seen a lot of hate directed against Chinese people for allegedly starting this mess. Some GDC attendees are trying to get their money back from airlines, hotels, and the show itself. The folks facing this anger have to tiptoe delicately.
Please reconsider your refund policy for folks who are deciding not to attend your conference in order to prioritize their health and wellness. Many developers spend their hard earned money to attend, and they shouldn't be punished for their caution.
— ᴀᴅᴀᴍ ʙᴏʏᴇs (@amboyes) February 27, 2020
The GDC [updated] says those who reserved hotels through its site will get refunds.
Meanwhile, I continue to get pitches from people still going to GDC, including a number of smaller companies that would be tough to meet with if the giants were still going to the show.
It’s probably a good time to consider online-only events like Rami Ismail’s GameDev.World event. But I don’t want to get into too much of that conversation now, as it suggests opportunism.
I’m more like in a state of mourning over what GDC is facing. I would like to see or interview many people, and now I know I won’t see them. It will be sad and lonely to see a lesser show when games have become a huge industry, pushing well above $100 billion and breaking into the mainstream culture like no other time. I see some amazing panels at GDC, and I appreciate them so much.
It’s not just the GDC that is going to hit from this virus. Esports is on its crest, with lots of deals happening and tons of viewers flocking to watch these events. But while they are broadcast online, the excitement around esports events is that they take place in physical places, where people gather in close proximity and cheer on their favorite cyberathletes. It is suffering from the coronavirus.
What solace do we have? At least people can stay at home, disconnected physically from each other, and play online games. At home, they can play games like Plague Inc., though they should heed the warning from the developers: This is fiction, not a scientific model. Online games should see a kind of boom while this virus runs its course. And as I think about playing some Call of Duty online, I would remind myself and everyone else about how nice it is to meet with friends and strangers and build new connections.
As of now, I’m still going to GDC. A part of me feels like this setback has a small silver lining, as it will take us back to the classic GDC shows of the past. In recent years, I haven’t had time to check out many sessions or panels. That’s because big game companies show up with game previews that can last for hours, and platform companies stage sponsored press conferences that I have to cover for news. This lessens the chances for me to go to panels and hear about the clever ideas of prominent developers or listen to alternative viewpoints from indie devs. This year, all of that must-attend clutter is out of the way, as the big companies have bailed and the little folks are left.
But I’m thinking about how much time I want to be there. And what would have to happen before I would decide on my own — assuming GDC doesn’t pull the plug itself — not to go? If a lot of the big companies bail, then other folks probably will as well. Based on that poll, GDC might shrink to below 10,000 people.
Will it be safe for you to go? I’m not giving medical advice. But some big companies clearly aren’t taking the risk. And as one of my own event advisers said, “answer hazy, ask again later,” as the old Magic 8-Ball would have told us.
P.S. Lastly, all of you Californians and Super Tuesday voters, don’t forget to vote in the primaries. Your vote counts.