Join GamesBeat Summit 2021 this April 28-29. Register for a free or VIP pass today.
Pokémon Go saw global player spending reach $23 million during the week of March 16, according to mobile market researcher Sensor Tower. That is up 66.7% from the previous week.
Niantic’s mobile hit has players walking around the real world and catching Pokémon. Considering the recent issuing of shelter-in-place orders across the world in an effort to prevent the spread of COVID-19, you’d maybe expect a game that requires you to go outside to take a hit in popularity.
But the opposite is happening for Pokémon Go. That is in part because Niantic recently made some changes to that game that increased monster spawn rates, meaning it’s easier to see Pokémon while staying inside your house.
Above: Pokémon Go weekly revenue.
Also, people who have been sent home from work have an abundance of extra time on their hands, and mobile games like Pokémon Go could be a good way to distract themselves. And many people can still go on walks, making Pokémon Go an especially attractive activity.
Most of that $23 million came from the U.S., where players spent $7.8 million on the game. That’s about 34% of the week’s total.
GamesBeat
GamesBeat's creed when covering the game industry is "where passion meets business." What does this mean? We want to tell you how the news matters to you -- not just as a decision-maker at a game studio, but also as a fan of games. Whether you read our articles, listen to our podcasts, or watch our videos, GamesBeat will help you learn about the industry and enjoy engaging with it. How will you do that? Membership includes access to:- Newsletters, such as DeanBeat
- The wonderful, educational, and fun speakers at our events
- Networking opportunities
- Special members-only interviews, chats, and "open office" events with GamesBeat staff
- Chatting with community members, GamesBeat staff, and other guests in our Discord
- And maybe even a fun prize or two
- Introductions to like-minded parties
