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WHO and game companies launch #PlayApartTogether to promote physical distancing

PlayApartTogether is an effort by WHO and game companies.

Image Credit: WHO

The World Health Organization (WHO) and the video game industry have teamed up on #PlayApartTogether, a promotional campaign that encourages healthy physical distancing by bringing special events, exclusives, activities, rewards, and inspiration to some of the most popular games in the world.

Some of the industry’s biggest and most powerful companies — from Activision Blizzard to Zynga — are participating, with billions of users represented

That signals a big mainstream moment for games, which have become even more popular as people are isolated in their homes without the chance to engage in physical entertainment. And it’s also a turnaround for the WHO, which last year branded “gaming disorder” as an illness that can be clinically treated. That move was greeted with dismay by game companies, but prompted a lot of discussion about addiction.