Join gaming leaders online at GamesBeat Summit Next this upcoming November 9-10. Learn more about what comes next.
Starting today, Amazon Prime members can claim free mobile game content, such as mystery boxes and exclusive tile styles, within Words With Friends. Players will see banners showcasing the offers and can sign in with their Amazon accounts to claim their rewards on both iOS and Android.
“This is our first deal working with Amazon, and it’s similar to a lot of Twitch Prime deals in the market already,” said Zynga publishing president Bernard Kim in an interview with GamesBeat. “Starting Monday, Amazon Prime members will receive free mobile game rewards in Words With Friends. It’s going to be promoted through both Amazon Prime and Twitch Prime.”
Ethan Evans, Twitch Prime vice president, said in a statement that Amazon is excited to have Zynga bring rewards to Prime members. He said the partnership supports Amazon’s vision of helping Prime members have even more fun playing games with their friends on any platform.
Three top investment pros open up about what it takes to get your video game funded.
“You’ll be able to access these mobile rewards in the game for our players who subscribe to Amazon Prime,” Kim said. “We’ll have some exclusivity in the bundle of perks. We believe the partnership timing is ideal with Amazon. Games right now are such an important source of enjoyment, connection, and in some cases escape. It’s a way to tell people ‘I’m OK’ by playing games with someone.”
After all, people are ordering a lot more from Amazon these days, and they’re also playing a lot more games.
“This is just the start of our partnership,” Kim said. “We’ll have more to come in the future.” Kim will speak about the PlayApartTogether campaign to help the World Health Organization at our GamesBeat Summit Digital event on April 28-29.
GamesBeatGamesBeat's creed when covering the game industry is "where passion meets business." What does this mean? We want to tell you how the news matters to you -- not just as a decision-maker at a game studio, but also as a fan of games. Whether you read our articles, listen to our podcasts, or watch our videos, GamesBeat will help you learn about the industry and enjoy engaging with it. How will you do that? Membership includes access to:
- Newsletters, such as DeanBeat
- The wonderful, educational, and fun speakers at our events
- Networking opportunities
- Special members-only interviews, chats, and "open office" events with GamesBeat staff
- Chatting with community members, GamesBeat staff, and other guests in our Discord
- And maybe even a fun prize or two
- Introductions to like-minded parties