All the sessions from Transform 2021 are available on-demand now. Watch now.


Esports organization Cloud9 has teamed up with Kaiser Permanente to improve mental health in the U.S. gaming community. It’s another sign of the mainstreaming of esports, video games, and mental wellness efforts.

The Los Angeles-based Cloud9, which runs a number of esports teams for games such as League of Legends and Fortnite, has partnered with the health care and insurance provider on Presence of Mind, a campaign to increase mental health awareness, reduce stigma, and encourage teens and young adults to prioritize their well-being.

Presence of Mind is one of Kaiser’s many efforts to help build a stronger mental and emotional foundation across the nation, and it targets the gaming community, where mental health has been a growing issue.

This initiative with Cloud9 pairs Kaiser mental health experts and clinicians together with athletes, coaches, and staff to engage youth and young adults in mental health conversations in the places where they are spending their time.

Webinar

Three top investment pros open up about what it takes to get your video game funded.

Watch On Demand

Key components of the initiative will include mental health training for Cloud9 players and staff, a new content series on the gaming platform Twitch, and a community moderator training and engagement program. The first phase will kick off in May with Cloud9’s League of Legends team, currently ranked No. 1 in North America and playing an esport that draws the largest viewing audience in the world.

The announcement comes amid growing concern about the mental health. On average, 1-in-6 American young people experience a mental health disorder each year, with 50% of all lifetime mental illness beginning by age 14, and 75% by age 24. Additionally, the COVID-19 pandemic is leading more people to speak openly about mental health.

According to research from The Public Good Projects, there has been a significant increase — nearly 49% — in mental health conversations over social media since January.

Gaming and esports continue to grow among young people as a way to stay socially connected while physically isolated, especially during the pandemic. Since many governments issued stay-at-home restrictions, the World Health Organization now recognizes the game industry’s role to helping slow the spread of COVID-19.

Kaiser mental health and wellness experts will conduct a series of training sessions with Cloud9’s professional players and staff to help create positive advocates and supporters of mental health and wellness. Through this training, Kaiser Permanente will provide the tools to drive open, nonjudgmental, and honest conversations about mental health within the gaming community.

Kaiser serves more than 12.2 million patients across the U.S.

GamesBeat

GamesBeat's creed when covering the game industry is "where passion meets business." What does this mean? We want to tell you how the news matters to you -- not just as a decision-maker at a game studio, but also as a fan of games. Whether you read our articles, listen to our podcasts, or watch our videos, GamesBeat will help you learn about the industry and enjoy engaging with it. How will you do that? Membership includes access to:
  • Newsletters, such as DeanBeat
  • The wonderful, educational, and fun speakers at our events
  • Networking opportunities
  • Special members-only interviews, chats, and "open office" events with GamesBeat staff
  • Chatting with community members, GamesBeat staff, and other guests in our Discord
  • And maybe even a fun prize or two
  • Introductions to like-minded parties
Become a member