Grand Theft Auto VI in 2023? Take-Two SEC filing hints at release date (correction)

GTA Online may get a full followup near its 10th anniversary.

Image Credit: Rockstar Games

Correction: Take-Two clarified to GamesBeat that this marketing-obligation metric refers only to its contracts with third parties. It does not reflect its marketing budget for internal studios like Rockstar Games. That means this does not indicate a timeline for Grand Theft Auto VI. I apologize for this misleading error. 

Take-Two expects to spend $89 million on marketing during the 12-month period ending March 31, 2024. That is more than twice the marketing budget for any other fiscal year over the next half-decade, according to the company’s recent 10-K SEC filing. Why is Take-Two planning to spend that much more on marketing in fiscal 2024? One of the most likely explanations is that is when the publisher expects to release Grand Theft Auto VI, according to analyst Jeff Cohen of investment firm Stephens.

Each year, Take-Two files a 10-K with numerous financial details, including its plans for marketing spend for each year for the next five years. In its previous 10-K, Take-Two notified investors of a spike in marketing costs for fiscal 2023. But that spending has now shifted to fiscal 2024. This movement in spending likely reflects developer Rockstar Games’ current plans for the release of Grand Theft Auto VI.

Above: Take-Two updated its committed marketing spend.

Image Credit: Stephens/Jeff Cohen