Elevate your enterprise data technology and strategy at Transform 2021.
Publisher Take-Two Interactive is best known as the parent company of Grand Theft Auto V developer Rockstar Games, but the company also has a strong presence on mobile. Now, Take-Two is beefing up its mobile gaming business through the acquisition of developer Playdots. This is the studio responsible for the popular iOS and Android puzzler Two Dots.
Take-Two’s acquisition deal is worth $192 million in cash and stocks. And the publisher claims this team will help give it more exposure to the “casual, free-to-play games” market. Playdots chief executive Nir Efrat will continue to oversee the studio under its new ownership.
Here’s a statement from Take-Two executive vice president of strategy and independent publishing Michael Worosz:
Our acquisition of Playdots will diversify and strengthen further Take-Two’s mobile game offerings, particularly within the casual, free-to-play segment. Two Dots continues to grow its audience and under the leadership of Nir, the addition of scavenger hunts, social leader boards and live-ops technology are enhancing the game and driving meaningful, long-term consumer engagement. We are very pleased to welcome Nir and the entire team at Playdots to the Take-Two family and are excited by the potential of their development pipeline and positive, long-term contributions to our business.
Playdots games Dots, Two Dots, and Dots & Co. are all relatively successful hits. They’ve accumulated more than 100 million downloads in total and continue to grow. And that’s exactly what makes the developer so appealing to Take-Two.
Free-to-play casual games have the potential to last for years. This enables them to earn a huge return on a small upfront investment. That revenue is also more easily predictable than a premium console-game product.
Playdots joins Rockstar, 2K, Private Division, Ghost Story Games, and Socialpoint under Take-Two’s banner.
GamesBeatGamesBeat's creed when covering the game industry is "where passion meets business." What does this mean? We want to tell you how the news matters to you -- not just as a decision-maker at a game studio, but also as a fan of games. Whether you read our articles, listen to our podcasts, or watch our videos, GamesBeat will help you learn about the industry and enjoy engaging with it. How will you do that? Membership includes access to:
- Newsletters, such as DeanBeat
- The wonderful, educational, and fun speakers at our events
- Networking opportunities
- Special members-only interviews, chats, and "open office" events with GamesBeat staff
- Chatting with community members, GamesBeat staff, and other guests in our Discord
- And maybe even a fun prize or two
- Introductions to like-minded parties