Unity Technologies has filed for an initial public offering to help its business of making it easier for developers to create video games and other kinds of computer-generated entertainment.
The rumor of Unity’s IPO has been around for a while, and now the company has filed an S-1 statement with the U.S. Securities and Exchange Commission. For the first time, Unity publicly revealed its financials. In 2019, the San Francisco maker of the Unity game engine — used by 1.5 million monthly active users to create games and other content — reported a loss of $163.2 million revenue of $541.8 million. In 2018, the company reported a loss of $131.6 million on revenue of $380.7 million.
Software built with Unity runs on more than 1.5 billion devices. Unity is one of the most important technologies in gaming. It has 53% of the top 1,000 mobile games on the Apple App Store and Google Play.
Unity said that its platform is used in over 50% of mobile games, PC games, and console games. Its rivals include Epic Games’ Unreal Engine, as well as more specialized engines such as Cocos2d. Unity believes its addressable market is $29 billion across games and entertainment such as TV commercials or animated films.
For the first six months of 2020, Unity reported a loss of $54.1 million on revenue of $351.3 million in 2019, compared with a loss of $67 million on revenues of $252.7 million in 2019. All told, Unity has lost $569.3 million to date.
Unity faces tough competition from Unreal Engine, which is boosted by Epic’s success with Fortnite. In 2019, Epic Games reported $730 million in earnings on revenue of $4.2 billion, according to information obtained by GamesBeat. Epic recently raised a couple of rounds of funding at a valuation of $17.3 billion. The rounds included $250 million from Sony, which has a 1.4% stake in the company.
Unity said its engine has customers in games and other apps, with 3 billion downloads per month. The company said developers start about 150,000 new projects each day in 190 countries. The games range from the zany Fall Guys: Ultimate Knockout to the mystical Ori and the Will of the Wisps.
The Unity game engine differs from Unreal in its origins. Founders David Helgason, Nicholas Francis, and Joachim Ante started it in 2004 as a game company. Their first game failed, but they found that the tools they made to simplify game development were a commercial opportunity, and they pivoted to a mission of “democratizing” game development. They targeted both 2D and 3D content, particularly in the fledgling mobile game industry. When the iPhone launched in 2007, Unity started taking off. Now it is moving to higher-quality productions and tools, giving competition to the PC and console focus of Unreal Engine. Both companies are meeting in the competitive middle, with Unity coming up from the low end and Epic Games moving down from the high end.
The game engines are critical now because they enable developers to save time. They write the games once for the engine, which then converts the code so that it can run across a variety of platforms, which have multiplied over the years. In 2014, former Electronic Arts CEO John Riccitiello replaced Helgason as CEO. Lately, Unity has been expanding beyond the game industry into other entertainment, and it has also been acquiring companies such as Digital Monarch Media, DeltaDNA, Vivox, Artomatix, and Codice Software. All told, Unity has acquired eight companies since the start of 2019, and more than a dozen since 2011.
The S1 filing said that Unity paid $123.4 million in cash and stock to buy Vivox in 2019. It paid $53.1 million in cash and stock for DeltaDNA in 2019. It paid $48.8 million in cash and stock for Artomatix. In 2020, Unity paid $46.8 million in cash and stock for Finger Food Studios.
Customers include game developers, artists, architects, filmmakers, and automotive designers. Unity noted that it had 515 customers with more than $100,000 in revenue for the first half of 2020. The company said its ability to cross-sell and expand subscriptions with customers, as well as attracting new customers, is key to its financial performance. About 76% of revenue comes from outside the U.S.
Meanwhile, Unity has been raising a lot of money at higher and higher valuations. In May 2019, Unity raised $150 million at a $6 billion valuation, on top of $600 million raised prior to that time. Unity has been investing heavily in research and development, with more than $450 million invested in the past two fiscal years.
In June 2019, former human resources vice president Anne Evans filed a sexual harassment lawsuit against Unity and Riccitiello for alleged harassment and wrongful termination. The S-1 does not mention the status of the case.
Unity’s big shareholders include Sequoia Capital, which owns 24.1%, followed by affiliates of Silver Lake Partners with 18.2% and J.A. Technologies with 8.2%. Unity plans to use the money for its own financial flexibility and general corporate purposes, as well as pay $125 million in debt from its credit facility. Riccitiello owns .4% of the company, while Helgason owns 4.4%.
The company noted that gaming continues to be the fastest-growing segment of media, and game developers are turning to external solutions such as Unity rather than developing their own in-house proprietary game engines.
As for risk factors, Unity cited its history of losses and said it “may not achieve or sustain profitability in the future,” as well as a limited operating history. Its growth may be limited if it is unable to expand into new industries, and its markets remain competitive. Unity qualifies as an “emerging growth company,” which means it isn’t subject to as many reporting requirements. For instance, it only has to include two years of financial data in the IPO registration. Unity hasn’t yet said how much it will raise, as that will come after further steps in the IPO process.
As rival Epic Games learned with Apple, Unity said one risk factor is its dependence on makers of operating systems, who may change their business practices or policies.
As of June 30, Unity had $453.2 million in cash and total assets of $1.29 billion. Unity said it saw ore than 15,000 new projects a day started on its engine in the first half of 2020. Players playing games based on Unity recorded over eight billion hours of gameplay per month in the six months ended June 30, 2020. Unity’s developers created more than 8,000 games and apps a month in thee same six months.
Unity said it had 1,879 employees in R&D as of June 30. That’s about 56% of its overall headcount of 3,379.
Register for GamesBeat's upcoming event: Driving Game Growth & Into the Metaverse