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Sensor Tower: PUBG Mobile players have spent over $3.5 billion

Mike Minotti@tolkoto
September 9, 2020 1:22 PM
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PUBG on mobile is free-to-play, so it has a lot more cosmetics to buy.
Image Credit: Tencent

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PUBG Mobile players have spent over $3.5 billion on the battle royale game, according to market analyst Sensor Tower, with the most recent $500 million coming over the last 72 days.

The mobile version of PUBG (PlayerUnknown’s Battlegrounds) — the game that made the battle royale genre popular — has been out since 2018. 2020 has been a big year for the game, as quarantined folk have turned to PUBG Mobile for entertainment. It has earned $1.8 billion and has seen 198 million downloads so far this year.

PUBG Mobile reaches this milestone just a few days after India’s ban of the game in that country. According to Sensor Tower, 24% of the game’s global downloads come from India. That may seem staggering, but India only accounts for 1.2% of PUBG Mobile’s revenues. Still, PUBG Corporation is working to get that money flowing again, and so it is dropping Tencent as the game’s publisher in India, with PUBG Corporation taking on those responsibilities itself.

Tencent is a Chinese company, which is why PUBG Mobile was banned in India. China, however, remains the game’s most lucrative market, accounting for 53% of its global revenues.

GamesBeat's creed when covering the game industry is "where passion meets business." What does this mean? We want to tell you how the news matters to you -- not just as a decision-maker at a game studio, but also as a fan of games. Whether you read our articles, listen to our podcasts, or watch our videos, GamesBeat will help you learn about the industry and enjoy engaging with it. Learn more about membership.

Author
Mike Minotti
Topics
GamesBeat Mobile

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