A new GamesBeat event is around the corner! Learn more about what comes next. 


The Game Awards are taking place this evening as a huge online event that has outgrown the term “the Oscars of gaming.” But if you don’t want to wait to know who audiences favor, you can check with the conversation intelligence platform Spiketrap.

Spiketrap measures the audience sentiment using artificial intelligence techniques, drilling down into the biggest social media platforms to find out what people favor or don’t like. And this year, the company applied its AI to studying the favorites for gamers.

The Game Awards drew more than 50 million viewers in 2019, and this year it should easily top that as it has expanded distribution.

This year, Spiketrap believes Animal Crossing: New Horizons is the favorite for Game of the Year, as audience engagement with that game hit 44.5 million messages over the year, while The Last of Us Part II was favored by about 10.8 million messages by comparison. When it comes to sentiment, however, Ghost of Tsushima ranks high, as does Hades. But the likely winner would probably be the one that generated most of the engagement, as opposed to the sentiment leaders.

Webinar

Three top investment pros open up about what it takes to get your video game funded.

Watch On Demand
Spiketrap's data on engagement and sentiment around games.

Above: Spiketrap’s data on engagement and sentiment around games nominated for the top honors at The Game Awards.

Image Credit: Spiketrap

Others in the rankings include Final Fantasy VII: Remake (10.5 million), Doom Eternal (5.1 million), Ghost of Tsushima (4.6 million), and Hades (727,000). These results matter not only for the people’s choice voting, but in the final results as well because audience votes are 10% of the final score.

In other categories, Raji: An Ancient Epic scored the best audience sentiment with a score of 92, the highest of any game analyzed for the study. Spiketrap analyzes the context in which games are mentioned, as either favorable or not, or focusing on a particular aspect of the game.

The Last of Us Part II is also favored for awards such as Best Game Direction, Best Art Direction, Best Narrative, Best Audio Design, and Best Score and Music.

Guest celebrities at The Game Awards will include Brie Larson, Christopher Nolan, Eddie Vedder, Gal Gadot, Jacksepticeye, John David Washington, Josef Fares, Keanu Reeves, Nolan North, Reggie Fils-Aime, Stephen Smith, Tom Holland, and Troy Baker. It starts at 4 p.m. Pacific time.

The Game Awards will air live in from Hollywood, California, with special segments from other locations around the world.

The Game Awards will air live across more than 45 digital video networks including Twitch, YouTube, Twitter, Facebook, and globally on more than 30 digital networks in countries including China and India. Meanwhile, The Game Awards announced this morning its list of 50 diverse “future class” leaders who are leading the future of gaming.

GamesBeat

GamesBeat's creed when covering the game industry is "where passion meets business." What does this mean? We want to tell you how the news matters to you -- not just as a decision-maker at a game studio, but also as a fan of games. Whether you read our articles, listen to our podcasts, or watch our videos, GamesBeat will help you learn about the industry and enjoy engaging with it. How will you do that? Membership includes access to:
  • Newsletters, such as DeanBeat
  • The wonderful, educational, and fun speakers at our events
  • Networking opportunities
  • Special members-only interviews, chats, and "open office" events with GamesBeat staff
  • Chatting with community members, GamesBeat staff, and other guests in our Discord
  • And maybe even a fun prize or two
  • Introductions to like-minded parties
Become a member