Join gaming leaders, alongside GamesBeat and Facebook Gaming, for their 2nd Annual GamesBeat & Facebook Gaming Summit | GamesBeat: Into the Metaverse 2 this upcoming January 25-27, 2022. Learn more about the event. 


Mobile game publisher Zynga has partnered with Black Eyed Peas star Will.i.am and his I.am Angel Foundation to help raise $5 million in donations for educational purposes.

Zynga will be a launch donor for the American Dream GoFundMe initiative. These funds will be committed to unlocking STEAM (science, technology, engineering, arts, and math) education opportunities in America’s underserved communities.

The mobile gaming company contributed $250,000 to the I.am Foundation and this initiative from the company’s Social Impact Fund, a $25 million endowment fund. Zynga partnered with the Black Eyed Peas on another announcement about social distancing during the holidays.

Zynga created the fund in June after the Black Lives Matter protests. The fund is investing in educational and charitable causes related to diversity, equity, and inclusion.

Event

The 2nd Annual GamesBeat and Facebook Gaming Summit and GamesBeat: Into the Metaverse 2

January 25 – 27, 2022

Learn More

Above: Will.i.am participates in American Dream event.

Image Credit: Zynga

Zynga will also utilize the breadth of its channels and audiences to extend awareness for the campaign and encourage other individuals and entities to join. In the hit game Words With Friends, “Dream” will be the “word of the day” on January 12.

Throughout January and February, Zynga will release additional new content to drive awareness and action for the fundraiser through its social, blog, and employee channels.

Zynga’s efforts are partly led by Krystal Bowen, deputy general counsel at Zynga and chairperson of Black Zynga Union (BZU), an internal resource group for employees of color.

To kickoff the campaign, Will.i.am has released his latest single, American Dream, which focuses on education as a social justice issue and the building block of economic equality. The single is the first song to be released to launch a GoFundMe campaign and is now available to stream via Apple Music.

Additional donation partners include contributions from Apple, Angela Ahrendts, Tim and Nancy Armstrong’s Armstrong Angel Fund, Marc Benioff, Solina Chau, Coca-Cola, Ron Conway, Tim Draper, Lady Gaga, Laurene Powell Jobs, Dean Kamen, Andrew Liveris, Yuri Milner, Paramount Pictures, Mark Pincus, Haim Saban, and Oprah Winfrey.

GamesBeat

GamesBeat's creed when covering the game industry is "where passion meets business." What does this mean? We want to tell you how the news matters to you -- not just as a decision-maker at a game studio, but also as a fan of games. Whether you read our articles, listen to our podcasts, or watch our videos, GamesBeat will help you learn about the industry and enjoy engaging with it. How will you do that? Membership includes access to:
  • Newsletters, such as DeanBeat
  • The wonderful, educational, and fun speakers at our events
  • Networking opportunities
  • Special members-only interviews, chats, and "open office" events with GamesBeat staff
  • Chatting with community members, GamesBeat staff, and other guests in our Discord
  • And maybe even a fun prize or two
  • Introductions to like-minded parties
Become a member