All the sessions from Transform 2021 are available on-demand now. Watch now.


Tilting Point has agreed to spend up to $10 million to market the dating simulator Dangerous Fellows, a game from South Korean developer Storytaco.

The deal comes just a month after Tilting Point (a free-to-play game publisher and provider of marketing services) said it would invest $40 million to fund user acquisition for South Korean game publisher JoyCity to market the mobile strategy game Gunship Battle: Total Warfare.

As part of this East-to-West publishing partnership, Tilting Point will leverage its technological expertise to try to make the game popular in the West through its user-acquisition funding and other skills such as app store optimization, ad monetization, the development of marketing creatives, platform relations, porting assistance, and the potential for future intellectual property integration support.

Tilting Point says its services help teams power up their existing games with its live publishing model, $132 million annual investment user acquisition fund, expert resources, services, and operational support.

Webinar

Three top investment pros open up about what it takes to get your video game funded.

Watch On Demand
Dangerous Fellows

Above: Dangerous Fellows has more than 2 million downloads.

Image Credit: Storytacos

Since the fall of 2019, the company has partnered with various South Korean developers, boosting global efforts and scaling their titles, such as ANGames’ AstroKings and Clegames’ Reign of Empires. It’s looking for partners outside South Korea, too.

A visual-novel-based dating simulator game, Dangerous Fellows takes place during a zombie apocalypse where players must find their right romantic partner and ultimately survive the apocalypse together.

Dangerous Fellows was ranked No. 1 in the story-based category two weeks after launch and saw immediate success in the U.S., Canada, and Vietnam following its global release.

Storytaco was founded in 2018, and its CEO is Jaeil Kim. Dangerous Fellows has more than 2 million installs, and Storytaco has more than 200,000 subscribers. Storytaco has 30 employees.

GamesBeat

GamesBeat's creed when covering the game industry is "where passion meets business." What does this mean? We want to tell you how the news matters to you -- not just as a decision-maker at a game studio, but also as a fan of games. Whether you read our articles, listen to our podcasts, or watch our videos, GamesBeat will help you learn about the industry and enjoy engaging with it. How will you do that? Membership includes access to:
  • Newsletters, such as DeanBeat
  • The wonderful, educational, and fun speakers at our events
  • Networking opportunities
  • Special members-only interviews, chats, and "open office" events with GamesBeat staff
  • Chatting with community members, GamesBeat staff, and other guests in our Discord
  • And maybe even a fun prize or two
  • Introductions to like-minded parties
Become a member