Join GamesBeat Summit 2021 this April 28-29. Register for a free or VIP pass today.
Call of Duty: Black Ops Cold War is reaping what its most recent predecessors have sown. Fans of the series praised Call of Duty: Modern Warfare and the free-to-play battle royale Warzone, and that positive sentiment led to huge excitement and sales for the latest entry in the military-shooter franchise. The game is selling so fast that it is already one of the best-selling games of all time in the United States, according to industry-tracking firm The NPD Group.
“Call of Duty: Black Ops — Cold War was January’s best-selling game,” NPD analyst Mat Piscatella said. “Call of Duty: Black Ops — Cold War has been the best-selling game in the U.S. each month since its November launch, and it now ranks as the 20th best-selling video game in U.S. tracked history by lifetime dollar sales.”
NPD has tracked game sales since the 1990s.
Call of Duty’s ongoing success is crucial to Activision, which shows now sign of slowing up the annual release cycle for the franchise. And while the popularity of the shooter series has ebbed and flowed, it has never slid from its position near the top of the sales charts. And Black Ops: Cold War’s blazing sales suggest it is once again picking up momentum. Especially after Activision reported that Call of Duty had its best year ever in 2020.
GamesBeatGamesBeat's creed when covering the game industry is "where passion meets business." What does this mean? We want to tell you how the news matters to you -- not just as a decision-maker at a game studio, but also as a fan of games. Whether you read our articles, listen to our podcasts, or watch our videos, GamesBeat will help you learn about the industry and enjoy engaging with it. How will you do that? Membership includes access to:
- Newsletters, such as DeanBeat
- The wonderful, educational, and fun speakers at our events
- Networking opportunities
- Special members-only interviews, chats, and "open office" events with GamesBeat staff
- Chatting with community members, GamesBeat staff, and other guests in our Discord
- And maybe even a fun prize or two
- Introductions to like-minded parties