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Sensor Tower: Pokémon Go passes $5B in revenue in time for 5th anniversary

Mike Minotti@tolkoto
July 6, 2021 11:43 AM
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Pokemon Go is getting a makeover.
Pokémon Go has been around for five years.
Image Credit: Niantic

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Pokémon Go has earned over $5 billion in revue, according to estimates from mobile market analyst Sensor Tower.

This milestone comes as the mobile game celebrates its 5th anniversary. The location-based AR made $1.3 billion in 2020, 41% year-over-year increase thanks in part to an surge in popularity across most of gaming due to the pandemic. Overall, its average revenue has been $1 billion a year.

Pokémon Go is most popular in the U.S., where it has earned $1.9 billion (36.6% of total revenue). Japan is next with 32%, and Germany is a distant No. 3 with 5.4%. Android is the game’s most popular platform, with Google Play sales making up 52.8% of revenue.  The rest is happening on iOS.

This milestone places the game among the elite of mobile earners. It’s a small club that can brag about more than $5 billion in revenue, and it includes major hits like Roblox or Honor of Kings.

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Developer Niantic has been able to keep Pokémon Go popular with a string of regular updates, some of which add new Pokémon to the game. As long as the strong support continues, Pokémon Go should continue to make billions of dollars.

GamesBeat's creed when covering the game industry is "where passion meets business." What does this mean? We want to tell you how the news matters to you -- not just as a decision-maker at a game studio, but also as a fan of games. Whether you read our articles, listen to our podcasts, or watch our videos, GamesBeat will help you learn about the industry and enjoy engaging with it. Learn more about membership.

Author
Mike Minotti
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GamesBeat Mobile

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