Did you miss a session from GamesBeat Summit 2022? All sessions are available to stream now. Watch now.
Manta rays are some of the most amazing creatures on our planet and if an electric one existed, it would be rare and awe inspiring. That’s why a team of former PopCap game makers called their firm Electric Manta.
Started by founder and CEO Mark Cochrane, the new free-to-play mobile game studio is based in London, and it hopes to bring games to billions of players.
Cochrane’s team includes former PopCap employees Elizabeth Sampat, Alexis De Girolami, and Liam Robinson. They also let some non-PopCap people into the fold. Stewart Perry, a former head of tools and tech at British publisher Kwalee; and Gaurav Mehta, a former executive producer at Zynga’s Casino Match Studio, have also joined.
“I was lucky enough to get an opportunity to set up Electric Manta. I was lucky enough to snag Elizabeth and some other PopCap alumni to join the team,” he said. “We wanted to come out of stealth mode and announced the studio.”
[Update: Electric Manta has signed a publishing deal with hypercasual game publisher Voodoo Games].
The team is spread out from London to India, but it has a manageable number of time zones, Cochrane said.
It sounds like a promising group of Mantas. The Electric Manta foundation team have worked on games that collectively have been downloaded more than 3 billion times. This includes titles such as Plants vs. Zombies 2, Subway Surfers, Hungry Shark World, Bejeweled Stars, Draw It!, and Jetpack Jump.
The company is working on a variety of mobile games, such as hypercasual games, narrative-driven stories, or player-vs.-player games.
“We’ll announced that in the coming weeks with some interesting partnerships,” Cochrane said. “A lot of people have been exposed to hypercasual over three-to-five years and they are probably wanting something more as they evolve as players toward the casual spectrum.”
Inspired by Supercell, the company will have small teams of perhaps four people each working on games with a mission to be accessible.
Cochrane, also a former PopCap developer, said the Seattle-based PopCap, which was acquired Electronic Arts for $750 million, had an inspirational culture that resulted in the creation of some truly enduring franchises like Bejeweled, Plants vs. Zombies, Zuma, and Peggle. Electric Manta wants to do the same, he said.
The company has been in “stealth mode” for the last few quarters and will be announcing its first games and partnerships in the coming weeks. It has secretly raised money, and Cochrane wouldn’t spill the beans. The team has about 10 people.
“Electric Manta is a name we made up to describe the company, which is full of rare and amazing people wanting to do some awesome things,” said Cochrane. “It also answers the long lost question of whether Electric Mantas truly do exist.”
A seasoned team
Cochrane previously worked at the Finnish game studio Lightneer. He decided to relocate and started the studio in September 2020. He recruited a team, an investor, and got to work on the company’s first game. Sampat, who has designed a lot of games, was excited enough about the opportunity that she moved from Seattle to London.
“I was really excited, because it felt like we already had a shorthand when it came to talking about quality and humor and whimsy,” Sampat said in an interview with GamesBeat. “The solo narrative experience is really close to my heart, and I got started as a narrative designer 10 years ago. I think there are some really exceptional narrative experiences on mobile, and I think it is time to push that further.
She’s 39, and she’s excited to be able to make games for her own demographic.
“I think the number the overarching design philosophy that we have is really making sure that the core gameplay is as as fun as humanly possible,” said Sampat.
[Updated: 1:31 p.m. on 8/17/21: Added partnership with Voodoo].
GamesBeat's creed when covering the game industry is "where passion meets business." What does this mean? We want to tell you how the news matters to you -- not just as a decision-maker at a game studio, but also as a fan of games. Whether you read our articles, listen to our podcasts, or watch our videos, GamesBeat will help you learn about the industry and enjoy engaging with it. Learn more about membership.