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Report: 85% of demand-generation campaigns involve chatbots
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B2B marketing strategies: Everything you need to know about building an original podcast series
Rad Intelligence (RAD AI) and LA HOPE DEALER Join Forces to Integrate AI-infused Street Art and Marketing
What is customer data? Definition, types, collection methods and analysis best practices
Optimove acquires Kumulos to expand mobile capabilities of CRM marketing platform
Community
Big data analytics expected to grow to $100B in value by 2027
Report: AI has assisted half of all business owners during the labor shortage
Tomi.ai raises $1M to help brick-and-mortar companies optimize digital ads
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Email is the answer to the death of cookies for digital publishers
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There are some seriously awesome jobs available right now (here’s 5)
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Nine Black Friday deals on professional software and eLearning
DoNotPay’s ‘robo lawyer’ now scans your emails to fight spammers, cancel subs, and get refunds
Researchers find some third-party Facebook apps are misusing email addresses
Vade raises $79 million to shield email inboxes from phishing attempts, malware, and spam
Analysis
Gone phishing: It’s Black Friday, let’s talk about cybersecurity
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3 ways personalization can save brands from the retail graveyard
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How ProtonMail is pushing email privacy standards
Persado taps AI to personalize customers’ marketing messages
VB Live
Martech dilemma: Build or buy a customer data platform? (VB Live)
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The U.S. is slowly submitting to the EU’s 2018 privacy law
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3 questions marketers should ask before investing in AI
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4 steps to chatbot retention
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Want to minimize acquisition and engagement costs? Try this.
Twitter opens its Audience API to all brands, adds new search features
7 marketing hacks to roar through the downturn
Evergage raises $10 million Series B, targets real-time web personalization
VB Webinar
Making ‘must have’ apps your customers can’t live without (webinar)
Email marketing giant Constant Contact acquired for $1 billion
Why Google is getting schooled by Facebook in display ads, and what it’s doing about it
Careers
It’s official: Alphabet has replaced Google
Instant omnichannel: Urban Airship’s mobile data platform promises impressive benefits
VB Webinar
Four ways personalization will improve your marketing campaign (webinar)
Amazon quietly shutters product ads that drove traffic to outside sites
Facebook struggles to sell advertising in India
Google cofounders Larry Page and Sergey Brin form Alphabet, a new umbrella company that includes Google
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Intent data: Does it live up to the hype?
Datameer wants to replace your analytics stack with this one tool
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