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3 reasons using first-party data can regain your customers’ trust
Apono emerges from stealth to redefine permissions management
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Marketing mobile games is dead. ‘Probabilistically’
DeepMind aims to marry deep learning and classic algorithms
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How much is an app worth? Apple will soon make you choose
VB Live
Regardless of genre, in-game ads are building revenue and increasing retention (VB Live)
Watchdog knocks Verizon’s 5G ads, says best results aren’t typical
Shoppable ads prove their mettle during lockdown
Exclusive
Sayollo makes in-game video ads feel like they’re part of a mobile game
Analysis
Specs are Android’s biggest advantage over iPhones, but do users care?
Sony’s Xperia 1, Xperia 10, and Xperia 10 Plus have ‘cinematic’ 21:9 screens
Twitter reports record revenue of $909 million in Q4 2018, despite losing 5 million monthly users
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Liftoff’s surprise: Banner ads are 120% more effective than video ads
Ironsource: Predictions for 2019 on 5G, hyper casual games, and adtech
I’m ready for Call of Duty: Black Ops 4 on PC
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5 cybersecurity leaders give startups 1 key piece of advice
What Alienware has learned from 10 years of esports
Opinion
The RetroBeat: Mega Man 11’s caretakers explain why the series had such a long break
Apple reportedly plans to sell search ads within third-party apps
Facebook’s ad policies are hurting women’s health startups
GDC Indie Soapbox: Design questions, call-to-actions, and sausages
PlayerUnknown’s Battlegrounds gets new crates and ping-based matchmaking
Chartboost Creative Studio wants to boost app marketers’ effectiveness by 60%
Asana seeks growth in Europe by expanding task-management app beyond English
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It’s 2017 and you still don’t know where your ads are running
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The digital advertising strategy no one’s told you about: Blockchain
The emerging business strategies for monetizing virtual reality
Chartboost launches playable ads to boost mobile game publisher revenues
Google Search adds new plant and animal facts for trivia geeks
Eddy Cue explains why Apple won’t just go and buy a bunch of TV shows — or Netflix
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Why marketers should embrace a holistic approach to their data
Jessy Hanley, Marketing Secrets, and Instagram’s Snapchat killer – VB Engage
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Gaming the system: Why you need to get your mobile users competing
Microsoft on Xbox One Scorpio: ‘the only console’ that can do ‘true 4K’ and ‘hi-fidelity VR’
Google will kill Chrome apps for Windows, Mac, and Linux in early 2018
Google’s Lee Jones on how marketing will impact the future of mobile gaming
Flipboard’s Mike McCue on the last startup he’ll ever do
What Apple is doing to help small developers benefit from App Store search ads
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