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Top 5 ways to maximize marketing budget profitability
VB Lab Insights
It’s game time: How video game brands can reach new and existing customers in 2023
VB Lab Insights
Survey reveals how PC brands can connect with new and existing customers
10 years later, deep learning ‘revolution’ rages on, say AI pioneers Hinton, LeCun and Li
ZiMad moves beyond jigsaw puzzles as it expands mobile game publishing
Community
Top 5 data points that can make or break your SaaS acquisition
Sponsored Jobs
15 U.S. companies offering abortion benefits to staff
How to supercharge customer analysis with behavioral segmentation
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Commerce trends to build for in 2022
Eilert Hanoa interview: Why the kids education market is booming
How EveryoneSocial helps enterprises drive online engagement
Tapjoy says 50% of mobile gamers prefer free ad-based games
VB Live
How Tonal is turning media landscape upheaval into opportunity Â
VB Lab Insights
How an influencer campaign drove 42% lower cost per conversion
VB Live
The big performance marketing shakeup of 2021, and the trends for 2022 (VB Live)
Deloitte: Online entertainment and games prosper as most consumers still don’t go out
Mobile game makers evaluate the uncertainties of iOS gaming
Invisibly wants to pay you for your data
Brian Bowman: Apple’s IDFA change has triggered 15% to 20% revenue drops for iOS developers
LinkedIn lets marketers ‘boost’ organic posts and promote events
Google I/O unveils new features for Google Cloud, collaboration tools
Apple v. Epic Games trial starts with all eyes watching
Bango: Digital advertising is not a reliable source of new customers
ByteDance’s Ohayoo has published more than 150 games with 500 million downloads
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How TikTok is evolving sequential marketing
How Leyline plans to help gamers make the world better
ESA: Games directly contributed $40.9 billion to U.S. economy and employed 143,045 people in 2019
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Can the Department of Justice teach Google how to share?
InfluenceMap: Facebook allows climate disinformation ads to flourish despite claims to the contrary
The DeanBeat: Apple v. Epic — a briefing on the antitrust arguments and interesting facts
Fortnite’s ‘safety and fairness’ ban actually hurts users and developers
Google expands free retail listings into search as pandemic hits ad sales
Spotify: Listening habits during the pandemic make every day look like the weekend
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2020 census data may not be as anonymous as expected
Opinion
ProBeat: The rise and inevitable fall of Microsoft Teams and Slack
Spotify: Users up 31% to 271 million in Q4 2019, podcasts convert free-to-paid subscribers
Netflix beats Q4 2019 subscriber expectations, misses on Q1 2020 forecast
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A super-fast machine learning model for finding user search intent
