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In a hilarious turn of events last month, a Russian robot named Boris was unmasked as a man in a robot suit.

Likewise, state-run media in China unveiled its AI reporter in November, and to this day it’s not clear if this is an actual AI system boiling down news stories or just a synthesized voice with an avatar.

More fabricated robotic theatrics appeared to be on display this week at the Consumer Electronics Show in Las Vegas, where LG CTO I.P. Park delivered the opening CES keynote address.

Park was joined onstage for the hour-long presentation by CLOi, a conceptual robot perhaps best known for failing during a live demo at CES a year ago.

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This year, however, CLOi did a bit of everything: The robot acted as cohost, cracked jokes, delivered some LG HomeBrew beer, and even helped some guy who hates blind dates find true love.

Its prowess with love — and, more importantly, its conversational AI — seemed too good to be true. The things CLOi said onstage did not appear to be a demonstration of what the robot’s NLP can actually do, but rather a script that the robot read to the audience, and that’s a disservice.

LG did not respond to repeated questions about whether the responses the robot shared onstage were scripted or in any way generated by an AI system, but here’s a clip of the presentation.

Whatever CLOi is actually able to do, the performance by the robot brought to mind Facebook’s AI chief calling Hanson Robotics’ Sophia bullshit a year ago, as well as a conversation I had last year with a business executive who said he was being forced to talk about Duplex and address misguided questions about what’s possible today rather than talk about his product.

That’s why tech companies should spare the world overblown or fabricated pitches of what their AI can do.

False perceptions about what is and isn’t possible can negatively impact public perception, business decisions, and even government policy. More lawmakers talked about AI last year in Congress and the U.K.’s Parliament, according to the AI Index report. Sharing her predictions for the year ahead with VentureBeat , Accenture’s responsible AI lead Rumman Chowdhury said she expects to see more regulation of AI in the year ahead.

False perceptions can also take oxygen away from more important issues surrounding AI, such as bias or the concerns of people worried their job will disappear.

One of the toughest things about artificial intelligence today is the extent to which it makes humans question what’s real and what’s fake. Yes, deepfakes and artificial intelligence that can manipulate images have a lot to do with that, but it’s also the result of overzealous marketing and overblown claims of what they can do.

When artificial intelligence is wrapped up in tremendous potential and an equal amount of misleading hype, the average person could be forgiven for sometimes being duped by high-profile marketing ploys, but the confusion this creates can have real consequences.

Fabricated examples of what an AI system can do take advantage of the hopes and fears of a public being told on a loop that robots will make their lives better but can also take their jobs and become killing machines.

Even if it sometimes means tripping over your own shoelaces and making mistakes onstage, I think demonstrations should present robots with their limitations in order to set realistic expectations.

To be clear: CLOi isn’t a total fabrication: The line of robots is being used to help people in stores and in an airport in South Korea, and LG is investing tens of millions of dollars in its robots. But companies should stick to sharing what’s actually possible, otherwise they’re no better than Boris.

For AI coverage, send news tips to Kyle Wiggers and Khari Johnson — and be sure to bookmark our AI Channel.

Thanks for reading,

Khari Johnson
AI Staff Writer

P.S. Please enjoy this video of the Google Assistant ride at CES, and this writeup on why it’s the kind of thing that CES should be all about by VentureBeat news editor Emil Protalinski.

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