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Online auto insurance company Insurify announced the close of a $4.6 million funding round today, and the launch of its Facebook Messenger bot that compares insurance rates.

The bot asks a series of questions — such as your marital status and education level — and then offers rates from insurance providers like MetLife and Liberty Mutual, as well as Progressive and Mercury Insurance.

Once you find the plan you want, the bot will give you the option to get more info by message, have the insurance company call you, or use programs like FaceTime to call the insurance company.

“Our vision is to continue to enhance the artificial intelligence and data integrations behind our virtual agent and train the algorithms to pass the insurance licensing exam,” Insurify CEO Snejina Zacharia said in a statement shared with VentureBeat.


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Insurify isn’t the first personal finance advice bot, or even the first insurance bot to launch this week.

A Google Assistant action named Credit Card Helper launched recently to give advice on credit cards based on users’ desire for rewards, travel, cash back, and other benefits.

On Tuesday, Palo Alto-based Next Insurance launched a Facebook Messenger bot to sell liability insurance to personal trainers.

Penny launched a personal finance bot Wednesday that joins a field of personal finance services, like the Mint app, as well as bots like Trim, Abe, and Kasisto’s Kai.

Insurify’s $4.6 million funding round was led by MassMutual Ventures, with participation from Nationwide Ventures. This brings the company’s total raised since its launch in January 2016 to $6.6 million.

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