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A new report from Unsupervised indicates that one in two business owners implementing AI say it has helped their business during the labor shortage.

As companies continue to see high turnover rates, business owners can benefit from AI handling the duties traditionally managed by human employees, especially if employers are struggling to hire new workers. According to the study, the top tasks that business owners are optimizing via AI include chatbots, content creation for emails and advertisements, and managing inventory.

However, if businesses increase AI implementation, they will also need to ensure they are properly staffed with employees who are trained and knowledgeable on their AI programs. The Unsupervised report found that 40% of business owners feel they are lacking in regards to having AI expertise on staff.

How are businesses using AI technology? The most commonly used AI technologies include natural language processing at 36%, robotic process automation at 22%, computer vision at 18%, deep learning at 16%, conversational interfaces at 15%, and physical robotics at 13%. The top three tasks that business owners are optimizing with AI include creating content for emails and ads for customers at 47%, chatbots at 44%, and managing inventory at 35%.

Above: The top tasks business owners are optimizing via artificial intelligence are content creation for emails and advertisements, chatbots, and managing inventory. Overall, 1 in 2 business owners using AI say it has helped their business during the labor shortage.

Image Credit: Unsupervised

While AI can complement human workers or “fill in” for certain jobs, it is crucial to have skilled professionals with holistic knowledge of the AI programs the business has implemented. If a perceived difficulty in hiring AI-trained professionals continues, business owners must quickly adapt with methods such as strategic hiring, streamlined training, or even outsourcing.


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The notion of implementing AI for business needs is growing: 18% of business owners want to ramp up their use of AI in the future, and one in five are currently in the process of implementing AI for the first time. The trade-off is needing fewer employees capable of what AI can handle, but needing more employees skilled in AI programs.

Unsupervised used several data sets to examine the use of AI among businesses and capture the current AI and business landscape, including the 2021 AI Index Report, International Data Corporation, Deloitte’s State of AI in the Enterprise, and CB Insights, in order to explore AI startup funding. Unsupervised also surveyed 520 business owners about their attitudes toward implementing AI in their business via Prolific.

Read more in the full report by Unsupervised.

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