Stories by Andrew Jones
Evergage raises $10 million Series B, targets real-time web personalization
Retailers struggle with personalization, Yesmail study finds
BlueShift raises $8 million to make B2C marketing automation more personal
New TrustRadius marketing automation report uses updated scoring algorithm
Study finds marketers are prioritizing personalization… but are further behind than they realize
The evolution of CRM, marketing automation, and customer management
SendGrid adds new relevance features to its email marketing platform
Bluecore raises eight-figure series B for email personalization
Top online retailers still failing to ‘get personal’ (report)
MIT-developed, DARPA-validated technology makes customer service smarter with real-time voice analysis and recommendations
Marketing automation battle for SMBs heats up as Salesfusion raises $13.5M
Early survey results: 95% of email marketers see open-rate increase with personalization
B2B buyers expect B2C-like personalization, but B2B sellers struggle
New research shows Black Friday marketers are engaging customers at the wrong time
Are your email personalization efforts making a difference?
Marketing Cloud contender AgilOne enables marketers to predict lifetime value across channels
Autopilot launches Headsup, an automated, yet personal, feature to drive action on-site and in-app
Sailthru doubles down on web personalization as cross-channel personalization heats up
StrongView and Selligent merge, addressing need for B2C marketing automation
New data on mobile user acquisition: How to lower costs, get better users, and increase LTV
Salesforce’s updated Customer Success Platform addresses growing complexity of customer service
Bunting launches redesigned web personalization offering aimed at SMBs
Customer Identity: how unifying customer data increases relevance and revenue [webinar]
New report examines marketing tech ‘winners’ and ‘losers’ across 42 million sites
New research: Companies plan to massively increase spend on marketing analytics
Spredfast acquires Shoutlet, merging two social media management platforms
The Customer: How top media, retail, and tech companies engage their audiences
Personalization is a misused marketing buzzword
Getting to know your customer… the dramatic impact of customer identity and personalization
B2C marketing automation vendor BlueShift lets ecommerce marketers reach “segment-of-one” personalization
New research on personalization finds limited efforts, big gains, and growing importance of real-time behavioral data
Consumers want privacy … yet demand personalization
Social media: distinctions between small and big businesses [Infographic]
Optimizely introduces new personalization capabilities for web and mobile
Boost mobile ad engagement as much as 50x by targeting with the right data
Reflektion leverages e-commerce personalization to deliver more relevant email
Marketing automation: how to make the right buying decision the first time [webinar]
MarketOne partners with Scribe to unify customer data, provide better business intelligence
