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Andrew Jones
Research Analyst

https://www.linkedin.com/in/andrewmj
https://twitter.com/andrewjns
andrew.jones@venturebeat.com
I'm an Analyst at VentureBeat Insight focused on Marketing Technology and Personalization, having looked particularly at Marketing Cloud and social media management. My background is in tech, marketing, and research. I've worked at Yahoo!, startups, research think tanks, digital agency iCrossing, and was most recently an analyst at Altimeter Group. I also previously served in the Peace Corps, where I helped teach and develop infrastructure programs in a rural district between Costa Rica and Panama. I speak German and Spanish, play soccer, and travel as much as I can.
How Pinterest plans to personalize every email it sends
Exclusive

How Pinterest plans to personalize every email it sends

Andrew Jones January 13, 2016 4:58 AM
Evergage raises $10 million Series B, targets real-time web personalization

Evergage raises $10 million Series B, targets real-time web personalization

Andrew Jones January 12, 2016 4:00 AM
Retailers struggle with personalization, Yesmail study finds

Retailers struggle with personalization, Yesmail study finds

Andrew Jones January 11, 2016 8:02 AM
BlueShift raises $8 million to make B2C marketing automation more personal

BlueShift raises $8 million to make B2C marketing automation more personal

Andrew Jones January 5, 2016 4:30 AM
New TrustRadius marketing automation report uses updated scoring algorithm

New TrustRadius marketing automation report uses updated scoring algorithm

Andrew Jones December 16, 2015 6:00 AM
Study finds marketers are prioritizing personalization… but are further behind than they realize
Exclusive

Study finds marketers are prioritizing personalization… but are further behind than they realize

Andrew Jones December 14, 2015 5:50 AM
The evolution of CRM, marketing automation, and customer management
Exclusive

The evolution of CRM, marketing automation, and customer management

Andrew Jones December 8, 2015 8:12 AM
SendGrid adds new relevance features to its email marketing platform

SendGrid adds new relevance features to its email marketing platform

Andrew Jones December 2, 2015 6:00 PM
Bluecore raises eight-figure series B for email personalization

Bluecore raises eight-figure series B for email personalization

Andrew Jones December 2, 2015 4:30 AM
Top online retailers still failing to ‘get personal’ (report)

Top online retailers still failing to ‘get personal’ (report)

Andrew Jones November 18, 2015 6:00 AM
MIT-developed, DARPA-validated technology makes customer service smarter with real-time voice analysis and recommendations

MIT-developed, DARPA-validated technology makes customer service smarter with real-time voice analysis and recommendations

Andrew Jones November 17, 2015 4:30 AM
Marketing automation battle for SMBs heats up as Salesfusion raises $13.5M
Exclusive

Marketing automation battle for SMBs heats up as Salesfusion raises $13.5M

Andrew Jones November 16, 2015 6:45 AM
Early survey results: 95% of email marketers see open-rate increase with personalization

Early survey results: 95% of email marketers see open-rate increase with personalization

Andrew Jones November 12, 2015 7:34 AM
B2B buyers expect B2C-like personalization, but B2B sellers struggle

B2B buyers expect B2C-like personalization, but B2B sellers struggle

Andrew Jones November 5, 2015 1:02 PM
New research shows Black Friday marketers are engaging customers at the wrong time

New research shows Black Friday marketers are engaging customers at the wrong time

Andrew Jones November 4, 2015 7:01 AM
Are your email personalization efforts making a difference?
VB Insight

Are your email personalization efforts making a difference?

Andrew Jones October 28, 2015 1:45 PM
Marketing Cloud contender AgilOne enables marketers to predict lifetime value across channels

Marketing Cloud contender AgilOne enables marketers to predict lifetime value across channels

Andrew Jones October 27, 2015 5:00 AM
Autopilot launches Headsup, an automated, yet personal, feature to drive action on-site and in-app
Exclusive

Autopilot launches Headsup, an automated, yet personal, feature to drive action on-site and in-app

Andrew Jones October 21, 2015 7:00 AM
Sailthru doubles down on web personalization as cross-channel personalization heats up

Sailthru doubles down on web personalization as cross-channel personalization heats up

Andrew Jones October 20, 2015 6:01 AM
StrongView and Selligent merge, addressing need for B2C marketing automation
Exclusive

StrongView and Selligent merge, addressing need for B2C marketing automation

Andrew Jones October 15, 2015 6:30 AM
New data on mobile user acquisition: How to lower costs, get better users, and increase LTV
VB Insight

New data on mobile user acquisition: How to lower costs, get better users, and increase LTV

Andrew Jones September 2, 2015 10:30 AM
Salesforce’s updated Customer Success Platform addresses growing complexity of customer service

Salesforce’s updated Customer Success Platform addresses growing complexity of customer service

Andrew Jones September 1, 2015 5:00 AM
Bunting launches redesigned web personalization offering aimed at SMBs

Bunting launches redesigned web personalization offering aimed at SMBs

Andrew Jones August 28, 2015 9:45 AM
Customer Identity: how unifying customer data increases relevance and revenue [webinar]
VB Webinar

Customer Identity: how unifying customer data increases relevance and revenue [webinar]

Andrew Jones August 26, 2015 4:52 PM
New report examines marketing tech ‘winners’ and ‘losers’ across 42 million sites
VB Insight

New report examines marketing tech ‘winners’ and ‘losers’ across 42 million sites

Andrew Jones August 26, 2015 8:30 AM
New research: Companies plan to massively increase spend on marketing analytics
VB Insight

New research: Companies plan to massively increase spend on marketing analytics

Andrew Jones August 21, 2015 8:35 AM
Spredfast acquires Shoutlet, merging two social media management platforms

Spredfast acquires Shoutlet, merging two social media management platforms

Andrew Jones August 19, 2015 7:05 AM
The Customer: How top media, retail, and tech companies engage their audiences

The Customer: How top media, retail, and tech companies engage their audiences

Andrew Jones August 14, 2015 7:50 AM
Personalization is a misused marketing buzzword
VB Event

Personalization is a misused marketing buzzword

Andrew Jones August 10, 2015 9:15 AM
Getting to know your customer… the dramatic impact of customer identity and personalization
VB Event

Getting to know your customer… the dramatic impact of customer identity and personalization

Andrew Jones July 30, 2015 8:15 AM
B2C marketing automation vendor BlueShift lets ecommerce marketers reach “segment-of-one” personalization

B2C marketing automation vendor BlueShift lets ecommerce marketers reach “segment-of-one” personalization

Andrew Jones July 29, 2015 5:10 PM
New research on personalization finds limited efforts, big gains, and growing importance of real-time behavioral data
VB Insight

New research on personalization finds limited efforts, big gains, and growing importance of real-time behavioral data

Andrew Jones July 24, 2015 9:24 AM
Consumers want privacy … yet demand personalization

Consumers want privacy … yet demand personalization

Andrew Jones July 14, 2015 8:01 AM
Social media: distinctions between small and big businesses [Infographic]
VB Insight

Social media: distinctions between small and big businesses [Infographic]

Andrew Jones June 23, 2015 7:34 AM
Optimizely introduces new personalization capabilities for web and mobile

Optimizely introduces new personalization capabilities for web and mobile

Andrew Jones June 17, 2015 9:00 AM
Boost mobile ad engagement as much as 50x by targeting with the right data
VB Insight

Boost mobile ad engagement as much as 50x by targeting with the right data

Andrew Jones June 12, 2015 12:29 PM
Reflektion leverages e-commerce personalization to deliver more relevant email

Reflektion leverages e-commerce personalization to deliver more relevant email

Andrew Jones June 11, 2015 6:01 AM
Marketing automation: how to make the right buying decision the first time [webinar]
VB Webinar

Marketing automation: how to make the right buying decision the first time [webinar]

Andrew Jones June 10, 2015 10:30 AM
MarketOne partners with Scribe to unify customer data, provide better business intelligence

MarketOne partners with Scribe to unify customer data, provide better business intelligence

Andrew Jones June 10, 2015 6:00 AM
Oracle Marketing Cloud embraces Ghostery, a tool that shows you how many ad trackers are on a page

Oracle Marketing Cloud embraces Ghostery, a tool that shows you how many ad trackers are on a page

Andrew Jones June 2, 2015 8:43 AM
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