Bruno Aziza is a technology entrepreneur who has spent the last 25 years in Data, AI and Analytics, focusing on scaling businesses to turn them into global leaders. Bruno has led startups, medium and large-size organizations across the US, France, the UK and Germany, from MIcrosoft to BusinessObjects and Alpine Data Labs (acquired by Tibco). Bruno currently works at Google. The perspectives and views in this column are his own. You can contact him @ bruno.aziza@gmail.com