Craig S. Phillips is a creative director and co-owner of SunnyBoy Entertainment, a full-service creative studio specializing in a new era of entertainment. He is a member of an Emmy-nominated writing duo, alongside his business partner Harold Hayes, Jr. Phillips leverages his artistic dexterity to evolve his creative offerings to accommodate the growing content marketplace. Most recently, he put his creative efforts into the emerging VR and AR medium and has directed high-profile VR experiences for top film franchises including IT: Float - A Cinematic VR Experience, Annabelle: Creation - Bee’s Room, The Conjuring 2: Experience Enfield, among other upcoming content. SunnyBoy Entertainment has emerged as a leader in VR and AR and is generating high-end cinematic experiences for the Hollywood studios as well as upcoming original content. Beyond immersive content, Phillips has created branded content for major studios and concert visuals for artists such as Deadmau5, J. Cole, Glitch Mob and original animated series for Defy Media.
Phillips has received multiple Emmy nominations for his writing on R.L. Stine’s Haunting Hour and developed series for Amazon Studios, Nickelodeon and more.