Felix The is a strategic business transformation and analytics leader with proven capability in generating results through revenue growth, cost savings, and operational improvements.
As Product Director at Unity Technologies, Felix The oversees development and deployment of revenue optimization capabilities as well as programmatic advertising. Prior to Unity, Felix served as Senior Director, Yield and Monetization at AppNexus, where he was responsible in leading the monetization team to deploy initiatives that drove overall publisher revenue growth. He previously worked as Director of Ad Revenue and Strategy at Zynga, where he was responsible in driving new initiatives to optimize overall ad yield on supply for Zynga properties across mobile, video, and desktop. Felix also has Yield Management background from both the management consulting and commercial aviation industry prior to his entry into tech. Felix holds a M.S.E. in Operations Research Engineering and B.S.E. in Computer Science Engineering, both from the University of Michigan.