Graham Cooke serves as Founder and Chief Executive Officer at Qubit, the pioneer in data-first customer experiences. Cooke has been working with web technology since 1995, designing and building websites with emergent technology. Prior to founding Qubit, Cooke spent five years working at Google where he was a leader on Google’s strategy for conversion rate improvement. This involved working with Google’s largest and smallest customers to improve their online conversion rates as well as developing the Google Conversion Professional program. He also worked with Product Management and Engineering teams to deliver tools to build more effective marketing solutions with the AdWords auction system as well as management of campaigns with millions of keywords.