In 2002 Lisa Hanson built the first baseline study on the Chinese games market. For 16 years, as founder and managing partner of Niko Partners, she’s helped game publishers, platforms, hardware companies, hedge funds, media companies, trade associations, consulting firms, and consumer brands understand and succeed in China and Southeast Asia, which are the largest and fastest growing games markets in the world. Lisa has built a team of analysts based in Asia, the US and the UK to provide market research and consulting about the digital games markets in Asia.
Prior to Niko, Lisa was Lead Strategist at Viant Corporation, Director at IDC, and a financial analyst in London and in Tokyo. She has a MA in International Economic Policy from The American University’s School of International Service, and a BA in Political Science/International Relations from UCLA.