Loren McDonald’s role at IBM Silverpop is to educate clients and prospects on best practices and emerging trends in email, mobile, and social marketing and marketing automation. He has 30 years of experience in marketing, consulting, and strategic planning. McDonald has held executive marketing positions at companies including Lyris, Inc., EmailLabs, USWeb/CKS, and Arthur Andersen. He has written more than 500 articles and blogs, is a frequent speaker, and is author of the ebook “Almost Everything You Wanted to Know About Email Marketing.” He has won several awards, including the eec 2011 Marketer of the Year and the 2005 American Business Award's (The Stevie's) Marketing Executive of the Year.
Stories by Loren McDonald, IBM Silverpop