Marcia Kadanoff is a change agent and innovation advisor to nonprofit and for-profit companies. She has served as a Chief Marketing Officer and CEO to many early-stage companies, with a focus on metrics, measurement, and data analytics. Two of the agencies she co-founded and built were recognized as best-in-class and sold for large multiples. Her work as a direct and internet marketer has been recognized with feature and/or cover stories in AdWeek, AdAge, DM News, Business Marketing magazine, New York Times, and the San Jose Mercury News. An early pioneer in relationship marketing, ROI marketing, mobile marketing, and the use of content marketing to drive the consumer’s journey. She has advised the C-suite on strategy and implementation at:: 3Com, AOL, Content Rules, Levi Strauss, Microsoft, Oracle, Presence Learning, Charles Schwab, and Wells Fargo.
Previously, Marcia worked as a marketing executive at Apple Computer, as a VP of Marketing at Sun Microsystems, and co-founded the largest independent direct and interactive agency on the West Coast, which was sold to Draft and became the basis of Draft FCB. She built and sold a marketing analytic consultancy as well as the fastest growing content-marketing agency.
Marcia is a previous member of the Committee of 200, a network of the top business leaders in the U.S. and a current member of Watermark which seeks to increase the representation of women on boards and ask entrepreneurs and executives.
Today, she serves on the board of directors of SFCamerawork – the oldest non-profit photography gallery in San Francisco.
Marcia has a strong interest in equitable development inside our cities, having served on the board of Rebuilding Together SF and having worked as a communications advisor to the Tenderloin Neighborhood Development Corporation. Kadanoff has a B.A. from Harvard and an MBA from Stanford.
Stories by Marcia Kadanoff, Maker City