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Mark Sullivan
Writer

https://twitter.com/thesullivan
sullivan@venturebeat.com
I've been writing about technology and tech culture for about ten years. Before I came to VentureBeat I wrote for Light Reading, CNET, Wired, and PCWorld. My face has been seen talking about tech on CNN, Fox Business, and Al Jazeera US. At VentureBeat I write about digital health, mobile tech, and Apple. My favorite movie is Blade Runner. I honor VentureBeat’s ethics statement, and hold no financial positions in the companies I write about.
These 5 marketing tech trends will be huge in 2016

These 5 marketing tech trends will be huge in 2016

Mark Sullivan December 29, 2015 9:15 AM
33% of all programmatic ad impressions on mobile could be fake

33% of all programmatic ad impressions on mobile could be fake

Mark Sullivan December 10, 2015 1:08 PM
Google AdWords now helps businesses optimize for high-value site visitors

Google AdWords now helps businesses optimize for high-value site visitors

Mark Sullivan December 10, 2015 10:22 AM
Zuckerberg’s support of Muslims on Facebook gives Trump the middle finger

Zuckerberg’s support of Muslims on Facebook gives Trump the middle finger

Mark Sullivan December 9, 2015 3:23 PM
Trim unearths and cancels those online subscriptions you forgot about

Trim unearths and cancels those online subscriptions you forgot about

Mark Sullivan December 8, 2015 5:57 PM
Apple reportedly suspends plans to offer an Apple TV subscription package

Apple reportedly suspends plans to offer an Apple TV subscription package

Mark Sullivan December 8, 2015 4:52 PM
One Medical raises $65M from J.P. Morgan, others, to sustain market growth

One Medical raises $65M from J.P. Morgan, others, to sustain market growth

Mark Sullivan December 8, 2015 10:37 AM
What Facebook Live Video could mean for marketers

What Facebook Live Video could mean for marketers

Mark Sullivan December 4, 2015 3:32 PM
Google’s Penguin search algorithm change won’t happen this year, after all

Google’s Penguin search algorithm change won’t happen this year, after all

Mark Sullivan December 3, 2015 3:36 PM
Google launches new interactive interstitial ads and in-ad game tryouts

Google launches new interactive interstitial ads and in-ad game tryouts

Mark Sullivan December 3, 2015 8:00 AM
Snapchat’s new deep-linking feature could unlock the platform for publishers

Snapchat’s new deep-linking feature could unlock the platform for publishers

Mark Sullivan December 2, 2015 2:20 PM
Ad fraud costs $8.2B a year in the U.S., say IAB and Ernst and Young

Ad fraud costs $8.2B a year in the U.S., say IAB and Ernst and Young

Mark Sullivan December 2, 2015 1:53 PM
Microsoft is reportedly working on a Surface phone, slated for second half of 2016

Microsoft is reportedly working on a Surface phone, slated for second half of 2016

Mark Sullivan December 1, 2015 4:04 PM
Foursquare says e-shopping drove down in-store foot traffic on Black Friday

Foursquare says e-shopping drove down in-store foot traffic on Black Friday

Mark Sullivan December 1, 2015 12:20 PM
Adobe data: Cyber Monday 2015 will hit a record $3B in sales, sale product shortages hit all-time high

Adobe data: Cyber Monday 2015 will hit a record $3B in sales, sale product shortages hit all-time high

Mark Sullivan November 30, 2015 4:46 PM
50% of adults shop on smartphones while browsing a store

50% of adults shop on smartphones while browsing a store

Mark Sullivan November 30, 2015 12:29 PM
Amazon app will reportedly show up on Apple TV in a few weeks

Amazon app will reportedly show up on Apple TV in a few weeks

Mark Sullivan November 28, 2015 4:00 PM
Receipts data: 7-inch Amazon Fire tablet, not iPad, won Black Friday

Receipts data: 7-inch Amazon Fire tablet, not iPad, won Black Friday

Mark Sullivan November 28, 2015 1:27 PM
Google’s answer to Facebook Instant Articles — the AMP Project — is coming early next year

Google’s answer to Facebook Instant Articles — the AMP Project — is coming early next year

Mark Sullivan November 24, 2015 4:31 PM
John Legere’s mouth is helping T-Mobile win the Twitterverse
Analysis

John Legere’s mouth is helping T-Mobile win the Twitterverse

Mark Sullivan November 24, 2015 2:57 PM
Marmalade platform now offers Leadbolt app monetization services to developers

Marmalade platform now offers Leadbolt app monetization services to developers

Mark Sullivan November 24, 2015 8:00 AM
Social media drove more referrals than search for 2015’s biggest news stories

Social media drove more referrals than search for 2015’s biggest news stories

Mark Sullivan November 23, 2015 4:54 PM
Ex­-Googlers raise $1.4M to launch AdHawk ad campaign management platform

Ex­-Googlers raise $1.4M to launch AdHawk ad campaign management platform

Mark Sullivan November 23, 2015 10:18 AM
Yahoo’s anti-ad blocker tactic could work, but its approach was all wrong

Yahoo’s anti-ad blocker tactic could work, but its approach was all wrong

Mark Sullivan November 20, 2015 4:02 PM
Sources: Snapchat ad campaigns now start at $100K, down from $700K a year ago

Sources: Snapchat ad campaigns now start at $100K, down from $700K a year ago

Mark Sullivan November 20, 2015 12:06 PM
15 random stats about how to market to millennials

15 random stats about how to market to millennials

Mark Sullivan November 19, 2015 3:35 PM
New Xindi botnet is reportedly stealing millions from ad exchanges

New Xindi botnet is reportedly stealing millions from ad exchanges

Mark Sullivan November 19, 2015 12:33 PM
Google Fit now pulls in data from third-party food, fitness, and sleep apps

Google Fit now pulls in data from third-party food, fitness, and sleep apps

Mark Sullivan November 19, 2015 10:04 AM
Tinder owner Match Group prices IPO at $12 a share

Tinder owner Match Group prices IPO at $12 a share

Mark Sullivan November 18, 2015 5:59 PM
Tinder CEO Sean Rad’s insane interview busted Match Group’s IPO quiet period

Tinder CEO Sean Rad’s insane interview busted Match Group’s IPO quiet period

Mark Sullivan November 18, 2015 5:10 PM
Google Play will start labeling Android apps with ads in early 2016

Google Play will start labeling Android apps with ads in early 2016

Mark Sullivan November 18, 2015 2:19 PM
MediaMath acquires Spree7 to cash in on demand for global programmatic ads

MediaMath acquires Spree7 to cash in on demand for global programmatic ads

Mark Sullivan November 18, 2015 12:23 PM
Twitter says programmatic advertising in new apps is paying off big

Twitter says programmatic advertising in new apps is paying off big

Mark Sullivan November 18, 2015 10:12 AM
Salesforce adds new predictive intelligence tricks to its marketing cloud

Salesforce adds new predictive intelligence tricks to its marketing cloud

Mark Sullivan November 18, 2015 5:00 AM
Oracle upgrades its marketing cloud with mobile, attribution, and testing enhancements

Oracle upgrades its marketing cloud with mobile, attribution, and testing enhancements

Mark Sullivan November 18, 2015 1:45 AM
Marketers spend five times more to reach Millennials versus other groups

Marketers spend five times more to reach Millennials versus other groups

Mark Sullivan November 17, 2015 5:51 PM
For marketers, Pandora’s Rdio buy creates an ad platform with global reach

For marketers, Pandora’s Rdio buy creates an ad platform with global reach

Mark Sullivan November 16, 2015 4:13 PM
Google launches two new shopping video formats in AdWords

Google launches two new shopping video formats in AdWords

Mark Sullivan November 16, 2015 9:59 AM
Adblock Plus was in NYC last week waving the olive branch at advertisers

Adblock Plus was in NYC last week waving the olive branch at advertisers

Mark Sullivan November 13, 2015 3:45 PM
Sensor-based ‘passive’ buying expected to make up 15% of all purchases in 2020

Sensor-based ‘passive’ buying expected to make up 15% of all purchases in 2020

Mark Sullivan November 12, 2015 5:56 PM

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