Stories by Mark Sullivan
33% of all programmatic ad impressions on mobile could be fake
Google AdWords now helps businesses optimize for high-value site visitors
Zuckerberg’s support of Muslims on Facebook gives Trump the middle finger
Trim unearths and cancels those online subscriptions you forgot about
Apple reportedly suspends plans to offer an Apple TV subscription package
One Medical raises $65M from J.P. Morgan, others, to sustain market growth
What Facebook Live Video could mean for marketers
Google’s Penguin search algorithm change won’t happen this year, after all
Google launches new interactive interstitial ads and in-ad game tryouts
Snapchat’s new deep-linking feature could unlock the platform for publishers
Ad fraud costs $8.2B a year in the U.S., say IAB and Ernst and Young
Microsoft is reportedly working on a Surface phone, slated for second half of 2016
Foursquare says e-shopping drove down in-store foot traffic on Black Friday
Adobe data: Cyber Monday 2015 will hit a record $3B in sales, sale product shortages hit all-time high
50% of adults shop on smartphones while browsing a store
Amazon app will reportedly show up on Apple TV in a few weeks
Receipts data: 7-inch Amazon Fire tablet, not iPad, won Black Friday
Google’s answer to Facebook Instant Articles — the AMP Project — is coming early next year
John Legere’s mouth is helping T-Mobile win the Twitterverse
Marmalade platform now offers Leadbolt app monetization services to developers
Social media drove more referrals than search for 2015’s biggest news stories
Ex-Googlers raise $1.4M to launch AdHawk ad campaign management platform
Yahoo’s anti-ad blocker tactic could work, but its approach was all wrong
Sources: Snapchat ad campaigns now start at $100K, down from $700K a year ago
15 random stats about how to market to millennials
New Xindi botnet is reportedly stealing millions from ad exchanges
Google Fit now pulls in data from third-party food, fitness, and sleep apps
Tinder owner Match Group prices IPO at $12 a share
Tinder CEO Sean Rad’s insane interview busted Match Group’s IPO quiet period
Google Play will start labeling Android apps with ads in early 2016
MediaMath acquires Spree7 to cash in on demand for global programmatic ads
Twitter says programmatic advertising in new apps is paying off big
Salesforce adds new predictive intelligence tricks to its marketing cloud
Oracle upgrades its marketing cloud with mobile, attribution, and testing enhancements
Marketers spend five times more to reach Millennials versus other groups
For marketers, Pandora’s Rdio buy creates an ad platform with global reach
Google launches two new shopping video formats in AdWords
Adblock Plus was in NYC last week waving the olive branch at advertisers
