Mike Hoefflinger is an Executive-in-Residence at XSeed Capital. He has operated in Silicon Valley for 25 years as a builder, marketer, speaker, and advisor. He currently advises XSeed portfolio companies on go-to-market strategy and consumer insights. Previously at Facebook Mike shaped the company’s global marketing teams in support of its $12B+ advertising business from the ground up. Prior to Facebook, he served at Intel, where he headed the Intel Inside co-operative marketing program worldwide and also held roles as Andy Grove’s technical assistant, consumer marketer, and engineer on the original Pentium processor.