Mike Murphy O'Reilly oversees Minute Media’s esports and gaming platform — DBLTAP. He handles everything from rights holder partnerships including leagues and teams to client engagement and execution. As a well-respected presence in this ever-growing industry, he has built relationships with several esports-specific media outlets, including but not limited to, Adweek, Elite Business and Esports Insider, with whom he has been asked to share insights and quotes on multiple occasions. He has been instrumental in combining his knowledge in the esports space and the partnerships he created with key esports organizations such as: Fnatic, Dreamhack, ESL, and Faceit specifically with non-endemic brands to create unique and engaging Brand campaigns, which covered Content, Media and Broadcast activations with clients including Kia, Pepsi, Church & Dwight and more. These partnerships, along with his relentless brand awareness efforts, have led to both editorial and commercial growth, including the increase of DBLTAP’s direct sales revenue by 400% YOY and multiple award nominations.