Oleg Fomenko is a cofounder of Sweatcoin. A serial entrepreneur, Oleg has launched a number of successful businesses, including a music subscription service bloom.fm that grew to 1.2 million registered users in the UK. As a co-founder of Sweatcoin, Oleg was the first person to dedicate himself full-time to the project. He defined Sweatcoin as a currency backed by the value of the physical activity driven by his deep knowledge of behavioral change and involvement with the blockchain since its early days. Oleg believes that technology can positively impact a user’s life by leveraging human biology and sustainably altering behavior.