Pete Morrison co-founded Bohemia Interactive Simulations (BISim) in 2007 and was the CEO of the company until 2013. Now, he is BISim’s Chief Commercial Officer (CCO) and coordinates product management, marketing and sales to drive business growth. While Pete's role started as CEO and CTO, he's transitioned to this position where he represents the voice of the customer in strategic discussions and sets long-term strategies for new products.