Interested in learning what's next for the gaming industry? Join gaming executives to discuss emerging parts of the industry this October at GamesBeat Summit Next. Register today.

Advanced Micro Devices unveiled a new 7-nanometer, 16-core Ryzen 3 processor and a 7-nanometer Navi graphics processing unit (GPU) that will challenge Intel in chips for gaming machines.

Lisa Su, CEO of AMD, made the announcement at the Electronic Entertainment Expo (E3), the big game trade show in Los Angeles this week. It’s been a good week for AMD, considering on Sunday Microsoft announced that AMD’s processor and graphics chips would be used in Project Scarlett, which is Microsoft’s new game console coming in the holidays of 2020.

The Ryzen 9 3950X has 16 cores, 32 threads, 4.7-GHz boost frequency, 3.5 GHz base frequency, and 72 megabytes of cache. It runs on 105 watts and will be shipping in September, Su said. And she said it is competitive with the competing Intel i9-9900K processor at less than half the price of what Intel is charging.

Above: AMD is chasing after gamers.

Image Credit: Dean Takahashi/AMD

“It’s all about gaming, because we believe that the gaming market is a phenomenal market,” Su said. “We are one of the very, very few companies that can bring what’s needed to the gaming market that we love, for every category of gaming. Gamers are some of the toughest people to please. They have extreme requirements. They want everything. They want fast framerates. They want incredible quality. They want extremely responsive. And they want it, frankly, on every platform. Do we care about gaming? We absolutely care. And we are going to win in gaming.”


GamesBeat Summit Next 2022

Join gaming leaders live this October 25-26 in San Francisco to examine the next big opportunities within the gaming industry.

Register Here

Meanwhile, AMD also unveiled its Radeon RX 5700 Series, which uses the RDNA graphics architecture.

Su reminisced about when she first unveiled Zen, the processor architecture that helped it become more competitive against Intel, in August 2016. Since then, AMD introduced the first Zen-based Ryzen desktop chips in March 2017, and it followed up with server and mobile chips. Su said that AMD has been gaining market share on Intel for the last six quarters.

“I talked to you about our journey as a company, what we were trying to accomplish, where we were trying to go,” she said. “We were about high-performance technologies, we were about great products, and we promised to be very very ambitious.”

Above: AMD’s Radeon 5700 RX XT

Image Credit: AMD

And now the company is preparing to sock it to Intel once again. AMD has shifted much of its processor line-up to 7-nanometer manufacturing (which, because of nomenclature, is the equivalent of Intel’s 10-nanometer manufacturing). But Linley Gwennap, analyst at the Linley Group, said in an interview that Intel’s transition to 10-nanometer (now scheduled for late this year) has been a “disaster.” He thinks AMD is poised to make more gains against Intel.

In the meantime, AMD is now poised to ship both 7-nanometer graphics processing units (GPUs) and processors in the coming months. The company showed how the latest AMD processor could run Ubisoft’s Tom Clancy’s The Division 2 better than Intel’s competing chip.

Above: AMD’s latest processor gets the liquid-cooled CPU test.

Image Credit: Dean Takahashi

“Everything that we’re showing you here in 2019, is a result of decisions that we made three to five years ago,” Su said. “And you never know whether you’re right, frankly, you have to bet ahead of the game. But we believe we made some really good decisions.”

Su said that AMD’s chips are targeting all parts of gaming — cloud gaming via data center hardware, PC gaming, and console gaming. AMD also recently partnered with Samsung to move into mobile markets. AMD’s chips will power Google’s Stadia infrastructure for cloud gaming, and AMD’s chips will be the heart of the upcoming PlayStation 5 from Sony.

“They are a great, great partner with a huge vision for where gaming should go into future,” Su said. “And what they announced is we are working together on a custom SoC that has 7-nanometer, Zen 2, and Navi [graphics] architecture.”

AMD's Ryzen 3

Above: AMD’s Ryzen 3000 Series

Image Credit: AMD

AMD said that the Navi-based Radeon 5700 Series has 50% better performance per watt than the previous AMD Vega graphics architecture. It uses the RDNA graphics core architecture.

The new Navi-based designs have a streamlined graphics pipeline, said Scott Herkelman, general manager of the Radeon graphics chip business at AMD.

“This is the rebirth of Radeon,” he said.

GamesBeat's creed when covering the game industry is "where passion meets business." What does this mean? We want to tell you how the news matters to you -- not just as a decision-maker at a game studio, but also as a fan of games. Whether you read our articles, listen to our podcasts, or watch our videos, GamesBeat will help you learn about the industry and enjoy engaging with it. Discover our Briefings.