Interested in learning what's next for the gaming industry? Join gaming executives to discuss emerging parts of the industry this October at GamesBeat Summit Next. Register today.

amd radeonNvidia is taking its time getting its new graphics chip, code-named Fermi to market. Meanwhile, Advanced Micro Devices launched its latest graphics chip in September. Today, AMD launched a new graphics card with a version of that new chip for under $100.

That means that, in the ever-fluid graphics chip war, AMD could have the upper hand. Its newest offering, the ATI Radeon HD 5670, has support for the Microsoft DirectX 11 included in Windows 7 and features the ATI Eyefinity technology, which can power three displays from one graphics card.

Nvidia talked about Fermi in October, and it showed a working version at the Consumer Electronics Show last week. But it has made no announcement about when it will ship its first chip.

Sunnyvale, Calif.-based AMD has now beaten Nvidia for two product generations. It will be interesting to see how the market share figures change. Of course, AMD still has to worry about graphics that integrated into chip sets. Intel dominates that business. But these low-end Radeon chips mean that the ATI strategy is working. Rather than design huge chips with a lot of non-graphics processing power, as Nvidia is doing, AMD is opting for streamlined designs. It’s easier to take these streamlined chips and make multiple product lines out of them, allowing AMD to quickly proliferate a new design from the high-end to the low-end of its product family.

GamesBeat's creed when covering the game industry is "where passion meets business." What does this mean? We want to tell you how the news matters to you -- not just as a decision-maker at a game studio, but also as a fan of games. Whether you read our articles, listen to our podcasts, or watch our videos, GamesBeat will help you learn about the industry and enjoy engaging with it. Learn more about membership.