Just about every inside joke imaginable popped up at this evening’s Crunchies awards, an event that honored startups that have performed above and beyond in 2010 — from jokes about TechCrunch writer MG Siegler’s obsessions with Apple devices to ambush interviews between TechCrunch’s Mike Arrington and Groupon CEO Andrew Mason. (Did we mention a trending hashtag discussing the event’s fashionistas? Hint: search #crunchiesfashion on Twitter.)

But the real winners tonight were a nice batch up startups that really did shine in 2010. Whether they turned down a $6 billion offer from search giant Google or just raised around $1.5 billion in funding, the best of the best got a chance to strut their stuff at the award ceremony, which was c0-hosted by GigaOm, VentureBeat and TechCrunch.

Twitter managed to clinch the title of Best Overall Product of 2010 over upstart social deals service Groupon, despite its CEO being selected as the best CEO of the year. Zynga managed to hold onto its notoriety of being the best time sink of all time over Angry Birds, one of the most popular game apps on the Android Marketplace and Apple App Store. And Y Combinator’s own Paul Graham said it was at least a little impressive that startups funded by his firm were still able to qualify as the best bootstrapped startups in this year’s Crunchies.

Here is the list of winners and runners-up in each respective category:

Best Internet Application: Pandora (Runner Up: Rdio)

Best Social Application: Dailybooth (Runner Up: Twitter)

Best Social Commerce Application: Groupon (Runner Up: ShopKick)

Best Mobile Application: Google Mobile Maps (Runner Up: Instagram)

Best Location Based Service: Foursquare (Runner up: Facebook Places)

Best New Device: iPad (Runner Up: XBox Kinect)

Best Technology Achievement: Google’s self-driving cars (Runner Up: Qwiki)

Best Touch Interface: Flipboard (Runner up: Fotopedia)

Best Designs: Gogobot (Runner Up: About.me)

Best Bootsrapped Startup: Addmired (Runner Up: Instapaper)

Best Enterprise Startup: Buddy Media (Runner Up: Millenial Media)

Best Cleantech Startup: SolarCity (Runner Up: Kopernik)

Best Time Sink Application: CityVille (Runner Up: Angry Birds)

Angel of the Year: Y Combinator’s Paul Graham (Runner Up: SV Fund’s Ron Conway)

Venture Capitalist of the Year: Yuri Milner of DST (Runner Up: Fred Wilson of Union Square Ventures)

Founder of the Year: Zynga’s Mark Pincus (Runner Up: Square’s Jack Dorsey)

CEO of the Year: Groupon’s Andrew Mason (Runner Up: Facebook’s Mark Zuckerberg)

Best New Startup or Product of 2010: Quora (Runner Up: Square)

Best Overall Product of 2010: Twitter (Runner Up: Groupon)

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