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appsThis past month, Google Maps lost its position as the most downloaded app on Apple’s iOS store — to one of Google’s other apps, YouTube. And mobile messaging app WhatsApp continued its meteoric rise to messaging supremacy.

Those are just two of the quirks and insights in App Annie‘s February index of what’s happening in mobile apps, which has just been split from its game index to provide more insights into which companies and apps are doing well on Google Play and Apple’s iOS app store.

Here’s a selection of the most interesting insights:

Google still owns top spot on Apple’s app store

Top downloaded iOS apps

Above: Top downloaded iOS apps

Image Credit: App Annie

Months after YouTube and Google Maps were unceremoniously booted from Apple’s core iOS offerings, they continue to be the top downloaded apps on the App Store, swapping first and second position in the past two months.

Essentially, users are speaking with their fingers and telling Apple they want these apps.

Google Play is more diverse than the iOS app store

Top apps by platform

Above: Top apps by platform

Image Credit: App Annie

There’s more variety in the top apps on Google Play than on Apple’s iOS app store. While the top 10 apps on iOS are all from just five publishers, most notably Apple itself, the top 10 apps on Google Play are from eight publishers.

Aside from Apple, Google, and Facebook, there’s just one small company (Keyloft) on the iOS top 10 list and one individual (Jessie Tao). On Google Play, there’s WhatsApp, Adobe, Viber Media, and Outfit 7.

Gree and WhatsApp are completely killing it

Google Play top publishers by revenue (excluding games)

Above: Google Play top publishers by revenue (excluding games)

Image Credit: App Annie

Gree, the mobile social gaming company, is tops in monthly revenue on Google Play. And WhatsApp jumped an astounding 93 spots on App Annie’s index to slot in at number seven.

That’s not all WhatsApp has done — it’s also fifth in the iOS app story by monthly revenue, fifth on Google Play by downloads (for both of its apps), and it took the second spot on Google Play’s most-downloaded list for its main WhatsApp Messenger app, which is also the sixth highest-grossing individual app on Google Play. By any measure, that’s impressive.

Other highlights?

TurboTax by Intuit jumped into the top 10 list on both iOS and Google Play as tax season is upon us, and Evernote nudged into the top 10 list on iOS, jumping 45 spots.

Find more details and info at App Annie’s index page.

photo credit: Sugar Daze via photopin cc

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