Update August 29: Apple stock hit an all-time-high again, closing at $102.50.

One hour ago, Apple’s stock price closed at a record high of $100.53 per share. That closing price beats Apple’s previous all-time high of $100.30 — adjusting for the company’s stock split in June.

Investors continue to elevate Apple as the rumor mill churns. And the rumors are grand.

Before the end of 2014, Apple is expected to launch an iWatch (or two), debut two brand-new iPhones, update its MacBook Pro line, and refresh the Apple TV. Of course, Apple was expected to launch an iWatch last year, too.

Screen Shot 2014-08-19 at 4.45.18 PM

As September fast approaches, watch for ground-breaking new Apple products. But if the month comes and goes without much more than an iterative iPhone update, don’t let us catch you looking surprised.

We started looking forward to the iTV way back in 2011. And at least one analyst already projects that the iWatch won’t launch until 2015.

VentureBeat's mission is to be a digital town square for technical decision-makers to gain knowledge about transformative enterprise technology and transact. Learn more about membership.