ARM, the chip design licensing company, announced that its newest applications processor is the Cortex-A35, which it called the chip for the “next billion smartphone users.”

ARM’s designs are used in billions of licensed chips every year, and the newest chip is part of its bid to stay on top of the mobile computing market. ARM creates an overall architecture and different models for chips, and its partners license those designs, customize them, and manufacture specific solutions based on the designs.

Ian Smythe, director of marketing programs at ARM’s CPU Group, said in a press briefing that the Cortex-A35 is an ultra-power-efficient 64-bit processor that is targeted at entry-level smartphones. Currently, those markets are served by the Cortex-A5 and Cortex-A7 processor designs.

The newest device uses 10 percent lower power, offers 6 percent to 40 percent higher performance, and has 64-bit capability with full backward compatibility for ARM’s library. The Cortex-A35 ultra-high-efficiency chips are lower in performance, but higher in power efficiency, than other families of ARM designs.

ARM also gave an update on ARM TrustZone, technology that makes sure its platforms are secure. ARM is beefing up that technology and making it easy for its licensees to implement.

“ARM TrustZone is the security foundation for billions of devices,” said Nandan Nayampally, vice president of marketing at the CPU group at ARM, in a press briefing. “You have different implementations from us and others that proliferate it into the market.”

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